Business Growth Spotlight

Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.

Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.

Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.

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Business Growth Spotlight

Ep. 78 More Than a Product: Building a Brand That Inspires a Lifestyle with Jennifer Mcknight

July 28, 2025 • Heidi Schalk

In this episode of the Business Growth Spotlight podcast, host Heidi Schalk speaks with Jennifer McKnight of Cobb International, who shares her unique transition from the world of luxury brands to leading an outdoor cooking company with a global vision. Jennifer discusses how aligning internal team values with a brand’s mission can drive long-term success and create a loyal customer base.

The conversation covers how to effectively communicate premium value in a competitive market, the power of clear marketing strategies, and the real-world challenges faced in scaling a business. Jennifer also emphasizes the importance of deeply understanding customer needs, maintaining healthy margins, and cultivating a supportive team culture. Throughout the discussion, she champions persistence, adaptability, and viewing every challenge as a chance to grow.

Bio:

Jennifer McKnight is the Managing Director of COBB International, a global outdoor cooking brand sold in over 53 countries. COBB helps people unplug, reconnect with nature, and enjoy the freedom of adventure. Over the past five years, Jennifer has built COBB into one of the world’s fastest-growing outdoor brands—powered by bold leadership, smart strategy, and an unwavering passion for growth.

With an entrepreneurial background spanning global PR, luxury skincare, and now outdoor lifestyle, Jennifer has founded and scaled multiple businesses across industries. She’s worked with iconic brands such as Chanel, Bvlgari, and La Prairie, blending creative vision with commercial expertise. Known for her deep connection with people, Jennifer has a rare ability to spot what a brand—or a person—truly needs to grow. Whether it’s redefining a company or reigniting a team’s purpose, she’s all about one thing: growth—with purpose, clarity, and impact.

To connect with our guest, click on the links below:

Business links:

Website: https://www.cobbgrillamerica.com/

Instagram: https://www.instagram.com/cobbgrill/

Facebook: https://www.facebook.com/CobbGrillAmerica/

Youtube: https://www.youtube.com/channel/UCRVua7tlVK2TVY1LcLP-TeQ

Personal Platforms:

Instagram: https://www.instagram.com/mindbeanvibe/

Facebooks: https://www.facebook.com/people/Mindbean-vibes/100092335294202/?sk=reels_tab

Podcast: https://open.spotify.com/show/5t0uqOBKB6v4fngxdDlODI

Email: jenniferm@cobbglobal.com

Connect with me:

Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/