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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 83 Alejandro Rivas-Micoud on UX, Culture, and Competing in a Crowded Market
In this episode of Business Growth Spotlight, we sit down with Alejandro Rivas-Micoud, CEO of Userlytics Corporation, for a powerful conversation about why user experience (UX) is no longer optional—it's mission-critical.
Alejandro breaks down the evolution of usability testing, from manual processes to today’s cutting-edge, AI-driven research tools. He shares how companies that truly listen to their users gain a serious edge—and how continuous testing fuels smarter decisions and stronger products.
Beyond UX, Alejandro opens up about his own entrepreneurial path, including the hurdles of growing a tech company, the importance of building a strong internal culture, and how to stand out in a saturated market.
We also explore what’s ahead for Userlytics: expanding accessibility testing and pushing the boundaries of AI-powered research to uncover deeper user insights.
Whether you're a founder, product leader, or just obsessed with building better experiences—this episode is packed with practical strategies and inspiration.
Bio*
As CEO of Userlytics, Alejandro Rivas-Micoud relies on his extensive high technology, research and testing experience to bring the company to the forefront of qualitative user experience research.
He began his career designing and implementing the testing procedures for nuclear power reactor safety systems, for the US Navy, Bechtel Power Corporation, and the Cleveland Electric Power Company.
After completing his MBA at INSEAD, in Europe, Rivas-Micoud worked as a CEO in the telecommunications market research field in Japan. He led a team of French, Japanese, and US market researchers and consultants assisting major telecommunication firms in strategic product management.
After Japan, Rivas-Micoud began a series of entrepreneurial ventures in Europe in the software, telecommunications and SaaS fields, including the launch of Aló Communications, and Clearwire Spain, a wireless telecommunications operator, which were sold to Clearwire Communications in 2006.
Alejandro joined YPO (Young Presidents Organization) in 2004 and WPO (World Presidents Organization) in 2011, and is the founder of the Personal Board of Directors Programs of Silicon Valley and Madrid.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/company/userlytics-corporation/
Instagram: https://www.instagram.com/userlyticscorporation/?hl=en
Facebook: https://www.facebook.com/userlytics/ https://x.com/userlytics
Website: www.userlytics.com
Connect with me:
Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/