Ep. 90 Scaling Without Stumbling: Avoiding Common Pitfalls in AI Integration with IKA Artwork

Business Growth Spotlight

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Business Growth Spotlight

Ep. 90 Scaling Without Stumbling: Avoiding Common Pitfalls in AI Integration with IKA

August 25, 2025 • Heidi Schalk

Show Notes:

In this episode of the Business Growth Spotlight, host Heidi Schalk interviews Carlos Mats, the founder of IKA, a company focused on leveraging AI to enhance customer relationships and automate business processes. Carlos shares his journey from being an artist and technologist to creating a pioneering AI platform that aims to revolutionize user interaction with technology. The conversation covers the unique features of IKA, the importance of balancing automation with personalization, common mistakes companies make when integrating AI, and the challenges of growth and skepticism in the tech industry. Carlos also discusses his vision for IKA's future and offers valuable advice for companies looking to adopt AI solutions.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/carlosmats/

Website: https://carlosmats.com/

Company Website: https://ika.ai/

Connect with me:

Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/