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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 97 How to Scale in a Crowded SaaS Market
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Akash Mukherjee, Head of Product Management at Chartmetric, to explore the shifting landscape of the B2B SaaS industry.
Akash shares his unique perspective on how SaaS companies can stand out in a highly competitive market, the growing impact of AI in software development, and why differentiation and trust-building are critical for long-term success. Drawing from his extensive journey in tech, he highlights the importance of storytelling in customer engagement, strategies for overcoming growth challenges, and the marketing approaches that are fueling Chartmetric’s next phase of expansion.
Listeners will gain valuable insights into:
- How the B2B SaaS market is evolving and what that means for scaling companies
- The role of AI-driven innovation in product development
- Why storytelling and trust are key to customer loyalty
- Real-world growth challenges and strategies to overcome them
- Chartmetric’s vision and future goals for continued success
If you’re a founder, executive, or leader looking to sharpen your growth strategies in today’s fast-paced SaaS market, this conversation delivers practical takeaways and fresh perspective.
Bio*
Akash is the Head (VP) of Product at Chartmetric, a leading music analytics product in the B2B space. He has spent ~15 years in Tech industry doing product management, consulting, and data analytics in large and small companies. Particularly, Akash has extensive experience in the B2B software space serving customers with analytics, automation and and intelligence tooling.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/feed/
Website: https://chartmetric.com/
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/