.png)
Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 105 The Power of Direct Mail + Digital Integration for Business Growth
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk interviews Dennis Kelly, CEO of Postalytics, a leading platform that is revolutionizing direct mail automation. Dennis shares his journey in the startup world, the inspiration behind Postalytics, and how integrating direct mail with digital marketing strategies is delivering powerful results for businesses of all sizes.
Heidi and Dennis dive into the industries seeing the greatest success with direct mail campaigns, surprising ROI statistics, and the common misconceptions that hold companies back from leveraging this proven channel. Dennis also opens up about the challenges Postalytics has faced, their growth strategies, and future goals. This episode highlights why testing, adapting, and combining online and offline marketing tactics is essential for sustainable business growth.
Bio
Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/dennisjohnkelly/
Website: https://www.postalytics.com/
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/