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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 115 Faith, Fun & HR Tech: How Tammy and Santiago Castro Built a Purpose-Driven Business
Show Notes:
In this heartfelt and fun episode of The Business Growth Spotlight, host Heidi Schalk sits down with the dynamic husband-and-wife duo Tammy and Santiago Castro, co-founders of I AM HCM Consulting. Together, they share how faith, authenticity, and a people-first approach have shaped their business and marriage over the past 20 years.
Tammy reveals the inspiration behind her new book, “Shiny Objects: How Technology is Outshining the Human in HR (and What to Do About It)”, and explains how organizations can cut through the noise of 20,000+ HR tech products to find clarity, connection, and success.
From creating a culture rooted in core values like humility, unity, and generosity to hosting weekly “I AM Fam” calls that blend business with faith and fun, the Castros are on a mission to be a light in corporate America.
They also open up about balancing business and marriage, why relationships matter more than transactions, and how they’re helping companies navigate HR tech with heart.
Tammy and Santi remind us that business growth isn’t just about systems and software, it’s about heart, humility, and human connection. Whether you’re leading a team or leading yourself, this conversation will inspire you to bring more authenticity, faith, and fun into your work.
Bio*
Tammy Castro knows the struggle of HR technology—because she’s lived it. Before becoming anexpert, she was the one navigating HR systems that promised efficiency but often created more headaches. Now, she’s on a mission to bridge the gap between technology and the people it’s meant to serve.
As the author of Shiny Objects, Tammy challenges leaders to rethink how they implement HR systems—ensuring technology elevates, not eliminates, human connection in the workplace.
With over 30 years in HR tech, Tammy has seen organizations chase new tools while overlooking the people they serve. Through her writing, consulting, and speaking, she empowers HR and business leaders to realign their systems with their values—because at the end of the day, technology should work for people, not the other way around.
Tammy brings real-world insights, a refreshing mix of honesty, humor and wisdom to every
conversation, helping organizations create workplaces where both technology and human
connection thrive.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/tammycastro/
Website: www.iamhcmconsulting.com
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/