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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 119 Scrappy and Scaling: How Sturdy AI Turns Customer Conversations into Churn Prevention Gold
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Alex Atkins, VP of Growth and Operations at Sturdy, the world’s first business intelligence platform powered by customer conversations.
Alex shares how Sturdy is revolutionizing the way companies understand and retain customers—by transforming billions of unstructured data points (emails, chats, tickets, and more) into clear, actionable insights.
🔍 What You’ll Learn:
- How Sturdy’s AI works: The difference between generative AI and synthesis (multimodal) AI—and why the latter is the future of business intelligence.
- Why churn isn’t a customer success problem: Data from 2.4 billion+ words analyzed shows that churn often starts in product, billing, or sales misalignment—not just CS.
- Turning dark data into proactive retention: How Sturdy helps businesses uncover early churn signals and fix issues before customers leave.
- Messaging, growth, and scrappy marketing: Alex’s lessons from scaling Sturdy—constant testing, clear differentiation, and why being scrappy is a superpower for startups.
- The power of thought leadership: Why consistent, value-driven LinkedIn content can outperform paid ads for visibility and trust.
- What’s next for Sturdy: Moving beyond dashboards toward automation and action—AI that triggers alerts and workflows without logging into another tool.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/alex-n-atkins/
Website: https://www.sturdy.ai/
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/