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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep.123 Scaling Smart in EdTech: Inside Bibliu’s 8-Year Growth Journey
Show Notes:
In this episode of The Business Growth Spotlight, host Heidi Schalk, Co-Founder of HLH Growth Solutions, sits down with Alex McPherson, VP of Digital Operations at BibliU, to explore how innovative leadership, technology, and AI are reshaping the education technology landscape.
Alex shares his incredible journey from intern to VP, growing alongside BibliU from just 8 employees to over 250, and what it’s really taken to scale a startup into a global EdTech leader.
Together, Heidi and Alex dive into:
- Scaling Smart: How BibliU managed rapid growth while staying customer-focused.
- AI in Operations: How BibliU is using artificial intelligence to streamline processes, boost efficiency, and maintain a human touch in customer support.
- Higher Ed Transformation: The trends shaping the future of digital learning and how AI will continue to redefine higher education.
- Growth Challenges: The biggest lessons from scaling fast—and how to maintain stability and consistency in a changing market.
- Visibility & Marketing: Why relationships and conferences still matter in EdTech, and how targeted, AI-powered marketing is changing their go-to-market approach.
Alex also gives listeners an inside look at BibliU’s mission to make digital content more affordable, accessible, and effective for students worldwide—and what’s next as they continue to expand across the U.S.
Bio:
VP of Digital Operations for BibliU, overseeing our implementations and vendor partnerships.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/alexander-mcpherson/
Website: BibliU | Affordable Course Materials & Campus Solutions
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/