.png)
Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 127 Avoiding Spam Jail: The Do’s and Don’ts of Cold Email Campaigns with Aurora Alvarado
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk talks with Aurora Alvarado, executive and operations leader at Senders, a fast-growing company that focuses on cold email deliverability, outbound strategy, and growth systems for B2B organizations.
Aurora opens up about what it really looks like to operate inside a startup while balancing executive support, operations, analytics, hiring decisions, and the daily systems that keep a business growing in a sustainable way. She explains the biggest cold email mistakes companies are making, why messaging can become ineffective almost overnight, and how Senders helps businesses build the right infrastructure so they stay out of spam and increase response rates.
They explore topics such as:
- The real state of cold email deliverability in 2025
- The rise of triggered outbound and how it is changing lead generation
- How to warm up domains correctly so you avoid landing in spam
- Why email copy stops working and how to improve your messaging quickly
- The most effective ways to use AI in operations and marketing
- How to make your first key hire and what matters more than a resume
- Why values alignment is essential inside a startup
- What today’s audience actually cares about and how to adjust your copy fast
This episode is full of practical growth insights, operational clarity, and marketing advice that founders, CEOs, and operators can put into action right away.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/auroraalvarado/
Website: senders.co
Email: Aurora@Senders.co
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint