.png)
Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 128 How The Grit Game Scaled to 30 Employees in Under 3 Years: Real Growth Strategies That Work
Show Notes:
In this high-energy episode of Business Growth Spotlight, host Heidi Schalk sits down with Laci Davis: entrepreneur, operations expert, and co-founder of The Grit Game, one of the fastest-scaling rep firms in the swimming pool and spa industry.
In less than three years, Laci and her husband built a two-person operation into a 30-member national sales team representing 20+ manufacturers across the U.S. and Canada. Their secret? Creativity, radical visibility, authentic storytelling, and a relentless commitment to grit.
Laci dives into what it actually takes to scale quickly, stand out in a competitive market, and lead confidently as a woman in a male-dominated industry.
If you’re growing a business, building a team, or trying to stand out online, this episode is packed with actionable insights. Laci blends strategy with heart, grit, and humor—showing exactly how unconventional thinking can lead to exponential growth.
Key Topics Covered
🔥 The Origin of The Grit Game
🔥 The Real Drivers of Their Rapid Scale
🔥 Social Media for Business Growth
🔥 Female Leadership in a Male-Dominated Industry
🔥 AI for Training, Efficiency, and Scale
🔥 Visibility + Niching Down
Bio*
Laci Davis is the Co-Founder and President of The Grit Game, a fast-growing sales & marketing agency serving the pool and spa industry across the U.S. and Canada. Under her leadership, the company has evolved into a tech-enabled hybrid of field sales & media—designed to help businesses grow smarter and faster in a fragmented market.
Laci is a regular contributor to Aqua Magazine, where she shares marketing and sales strategies that help small businesses compete with big budgets. Her insights and impact have landed her on the covers of Agency Sales and Spa Retailer magazines, as well as recognition in Pool Nation’s Next Gen Female Leaders and Who’s Who in America.
Beyond business, Laci is known for her advocacy in mental health and human trafficking prevention. She serves on the board of a mental health nonprofit and hosts a podcast focused on reclaiming happiness through practical strategies.\
Laci has also grown a personal social media following of over half a million by creating fitness content that helps beginner gym-goers—especially women—build confidence through step-by-step equipment tutorials and strength-training education.
She brings a sharp, systems-minded approach to growth—blending heart, grit, and data to build what’s next.
She brings a sharp, systems-minded approach to growth—blending heart, grit, and data to build what’s next.
To connect with our guest, click on the links below:
Personal Instagram: https://www.instagram.com/its_a_great_day_with_lacirenee/
Business Instagram: https://www.instagram.com/the.grit.game/
Personal Linkedin: https://www.linkedin.com/in/lacidavis/
Business Linkedin: https://www.linkedin.com/company/the-grit-game/
Business Facebook: https://www.facebook.com/profile.php?=61554806608108
Business Youtube: https://www.youtube.com/@thegritgame
Connect with me:
🎁Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/