Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep.185 Why Healthcare Systems Are Integrating Wellness Services Like Never Before
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Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Cara Thurman, founder of Vinings Massage and Wellness, to explore how mission-driven growth can transform not only a business but an entire healthcare experience.
Cara shares her deeply personal journey from navigating multiple open-heart surgeries to building a specialized oncology massage practice that now partners with major hospital systems across Georgia. What started as a solo practice has evolved into a multi-team operation delivering patient and employee wellness programs inside clinical environments.
This conversation goes beyond traditional business growth. It highlights how purpose, persistence, and strategic partnerships can open doors in highly regulated industries like healthcare.
Bio:
Cara Thurman, CMT, NCBTMB, is a nationally certified massage therapist, NCBTMB-approved continuing education provider, and founder of Vinings Massage & Wellness in Atlanta. She specializes in oncology massage therapy and is a leader in developing and integrating evidence-informed massage programs within hospital systems. Since 2012, Cara has built and overseen patient-facing and employee-facing massage services in collaboration with major healthcare organizations, including Piedmont Healthcare and Children’s Healthcare of Atlanta, working directly with oncology and palliative care teams in infusion centers, inpatient units, and wellness settings. She has completed advanced oncology massage training with leading educators, including Tracy Walton, and through institutions such as MD Anderson Cancer Center, and is deeply committed to education and outreach for both medical professionals and massage therapists across the cancer care continuum.
To connect with our guest, click on the links below:
LinkedIn: www.linkedin.com/in/cara-thurman77
Instagram @vinings_massage
Facebook: https://www.facebook.com/viningsmassage/
Connect with me:
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/
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