Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep. 189 General Dentists and Clear Aligners: The Untapped Revenue Opportunity You Are Missing
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Show Notes
What happens when a recovering attorney with a front-row seat to the orthodontic industry decides the system needs a smarter solution? You get Clear Blue Smiles, a company quietly revolutionizing how Americans access affordable, high-quality clear aligner treatment. In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Kevin Dillard, co-founder of Clear Blue Smiles, to unpack the intersection of law, dentistry, technology, and entrepreneurship in a way that will leave you rethinking everything you thought you knew about orthodontics.
Kevin shares his unconventional path from government affairs attorney at the American Association of Orthodontists to building a company that bridges the gap between traditional orthodontics and the disruptive (and often dangerous) direct-to-consumer aligner market. He breaks down why companies like SmileDirectClub ultimately failed, what general dentists are missing when it comes to occlusal health, and how AI is slashing treatment planning time by up to 80%.
In this episode you will learn:
The three pillars of oral health and why the third one is dangerously overlooked by most general dentists
Why SmileDirectClub collapsed despite being valued at billions and what Clear Blue Smiles is doing differently
How AI is transforming 3D scanning and treatment planning in orthodontics and what used to take 25 minutes now takes under five
The legal landscape shaking up the DTC orthodontic industry and what nine states have now declared illegal
Why general dentists can and should be treating mild to moderate clear aligner cases and how Clear Blue Smiles makes that easy and profitable
How Clear Blue Smiles acquires clients including the accidental TikTok moment that generated hundreds of leads overnight
Kevin's vision for the next 12 months including a direct-to-consumer platform that connects pre-qualified patients with dentists in their network
The myth he wants every patient and clinician to stop believing about clear aligner cost and quality
Bio:
CEO, Clear Blue Smiles, Inc., former General Counsel of American Association of Orthodontists
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/kevin-dillard-985a5b8/
https://www.linkedin.com/company/clear-blue-smiles/
Instagram: https://www.instagram.com/clearbluesmiles/
Facebook: https://www.facebook.com/clearbluesmiles
Website: https://clearbluesmiles.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/
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