How Top Agents Convert at Open Houses

Most agents walk into an open house hoping for a miracle — but top agents walk in with a strategy.

In this episode of The Winning Real Estate Equation, we give open houses a fresh perspective heading into the new year. Anna C shares her 6-step system that turns casual visitors into real clients:

1. Attitude Is Everything — When you expect opportunities, you see them. And when you see them, you convert them.
2. Be Prepared — Know the home, the neighborhood, and the nearby options. If this one isn’t right, you should already know what might be.
3. Get Their Info — Business cards don’t convert… contact info does. The fortune is in the follow-up.
4. Make It About Them — Take the pressure off by being interested, not interesting. People work with agents who listen.
5. Ask the Question — You can’t get appointments you don’t ask for. Step confidently into the conversation.
6. Follow Up Like Crazy (Without Being Crazy) — Most agents call once. Winning agents follow up with intention, consistency, and empathy.

We also dive into the real stats behind follow-up and how many touches it truly takes to secure a committed client from your open house traffic.

If you’re ready to stop hosting “just another open house” and start using them as a predictable pipeline builder, this episode is your playbook for 2026.

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