Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
RevOps 101: How to Streamline Your Pipeline & Boost Revenue
Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.
They’ll share real-life examples of boosting conversion rates from 7.7% to nearly 25%—all by clarifying the sales process, recording calls, and automating key steps. If you’re ready to stop piecing together random marketing tactics and start building a seamless revenue engine, this episode is for you.
Listen in, brew that next cup, and learn:
- How to reverse-engineer your pipeline starting with the end (the sale)
- Why systems and processes come before tools
- The surprising ways better RevOps can nearly triple your close rates
Pour yourself a fresh Americano and tune in—your revenue results are about to get a major upgrade. Don’t forget to subscribe, share with a friend, and visit GoodAgency.com for more resources to make RevOps truly work for you. Cheers!