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Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Episodes
37 episodes
Cold Outreach Isn't Dead. Bad Outreach Is.
Cold outreach still works, but only when it's built around relevance, research, and genuine human connection.In this episode of Coffee & Conversions, Clay Vaughan and Luke Frazier discuss why traditional cold calling and mass email ...
Is Public Relations Still Worth It?
Public relations has changed dramatically, but it hasn't disappeared.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the evolving role of PR in today's marketing landscape. They discuss the difference b...
Why Sales Cycles Are Getting Longer and What Smart Businesses Do About It
Sales aren't necessarily getting harder, but buyers are becoming more informed, more cautious, and involving more decision-makers before making a purchase.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore...
The Most Underrated Marketing Strategy Is Meeting in Person
In a world dominated by AI, automation, and digital communication, genuine human connection has become one of the biggest competitive advantages in business.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier discus...
How AI Search Is Changing Marketing Forever
Search is evolving faster than ever, and businesses that fail to adapt risk becoming invisible.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the shift from traditional SEO to Answer Engine Optimization...
Don't Create AI Slop: Using AI Without Losing Your Brand
AI has transformed the way businesses create content, but is it making marketing better or just louder? In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier discuss the growing problem of "AI slop" and why relying too heavi...
Marketing Concepts We're Forced to Accept
Marketing trends come and go, but not every popular idea deserves to be followed. In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the marketing concepts businesses often feel pressured to accept, from controver...
The G.O.A.T. of Marketing: Why Every Growing Business Needs a Fractional Revenue Executive
Running a growing business often means wearing every hat, but trying to lead sales, marketing, operations, and finance at the same time eventually creates bottlenecks.In this episode of Coffee & Conversion, Clay Vaughan and Luke Fra...
Stop Winging Sales Calls! This Is the Framework That Works
Welcome back to another episode of Coffee and Conversions, where we talk marketing, sales, revenue growth, and how to build a business that actually converts.In this episode, we break down why sales scripts matter and how to use them th...
Sales Driven Messaging: Why Your Marketing Isn’t Converting
Welcome back to another episode of Coffee and Conversions, where we talk marketing, revenue growth, business growth, and lead conversions, with a little bit of coffee mixed in.In this episode, we break down one of the most common mistak...
Vanity Revenue vs Profit: Why Most Businesses Are Losing Money
Welcome back to another episode of Coffee and Conversion ☕Today, we’re breaking down one of the biggest misconceptions in business: revenue vs profit.Too many business owners are chasing big numbers, celebrating million-dollar r...
Leveraging AI Without Losing the Human Touch
AI is one of the most powerful tools in business today, but it is also one of the most misunderstood.In this episode of Coffee and Conversion, Clay and Luke break down how to actually use AI in your marketing and sales without sacrifici...
Hustle Smarter by Taking Time to Rest
Everyone talks about hustle. Almost no one talks about rest.In this episode of Coffee and Conversions, Clay and Luke break down why rest is not the opposite of hustle. It is what makes it sustainable.From burnout and business fa...
Why Most Sales Teams Fail Without This One Thing
Most sales teams think they have a sales problem.They don’t. They have a trust problem.In this episode of Coffee and Conversion, Clay and Luke break down the real reason deals don’t close, and it has nothing to do with charisma ...
Create Your Own Content Faster with AI Without Killing Your Brand
AI is changing the way businesses create content, but it is not about replacing strategy. It is about accelerating it.In this episode of Coffee and Conversion, Clay and Luke walk through building a live website in minutes using ...
Why Fractional Revenue Executives Are Changing Business Growth
Welcome back to Season 3 of Coffee & Conversion.In this episode, Clay and Luke unpack one of the biggest shifts happening in business growth right now: the move from traditional agencies and full-time executives to Fractional Revenue...
Hospitality: The Most Underrated Growth Strategy in Business
Welcome to Season 3 of Coffee & Conversion.In this kickoff episode, Clay and Luke unpack one of the most overlooked competitive advantages in business today: hospitality.In a world focused on automation, efficiency, a...
How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth
Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning...
Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if yo...
Your Logo Doesn’t Matter (At Least Not How You Think)
What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But...
Hospitality as a Service: The Secret to Standing Out in an AI World
Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star ...
How to Rank in ChatGPT (Even if You Don’t Rank on Google)
What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spo...
Can StoryBrand and SEO Work Together? Here's the Truth
Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt s...
Why Sending People to Your Homepage Is Killing Conversions
That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all....
How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing...
