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Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Latest Episodes
Cold Outreach Isn't Dead. Bad Outreach Is.
Cold outreach still works, but only when it's built around relevance, research, and genuine human connection.In this episode of Coffee & Conversions, Clay Vaughan and Luke Frazier discuss why traditional cold calling and mass email ...
Is Public Relations Still Worth It?
Public relations has changed dramatically, but it hasn't disappeared.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the evolving role of PR in today's marketing landscape. They discuss the difference b...
Why Sales Cycles Are Getting Longer and What Smart Businesses Do About It
Sales aren't necessarily getting harder, but buyers are becoming more informed, more cautious, and involving more decision-makers before making a purchase.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore...
The Most Underrated Marketing Strategy Is Meeting in Person
In a world dominated by AI, automation, and digital communication, genuine human connection has become one of the biggest competitive advantages in business.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier discus...
How AI Search Is Changing Marketing Forever
Search is evolving faster than ever, and businesses that fail to adapt risk becoming invisible.In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the shift from traditional SEO to Answer Engine Optimization...
