Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Will AI Kill SEO? Not So Fast—Here’s How to Adapt
You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.
Tune in and hear:
- The new rules for ranking high in an AI-driven search environment
- Why using your customers’ words can instantly boost relevance and trust
- Smart ways to experiment with AI tools—without losing your brand’s voice
Pour yourself a fresh cup (cat-poop coffee optional) and dive in. Ready to keep your brand on top in a changing market? Check out GoodAgency.com for more tips and resources to future-proof your SEO. Cheers!