Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.
Tune in to Learn:
The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)
Why 3 to 5 percent of revenue is a starting point, not a rule
How to shift your mindset from “marketing expense” to “revenue investment”
What $820K in marketing could actually buy for a growing business
Book a session with us and we can start to strategize for your business: www.GoodAgency.com
Cheers!