Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.
Tune in to Learn:
- Why Google Ads still work for high-ticket B2B sales
- The biggest mistake businesses make when turning on ads too early
- How to build a strategy that turns clicks into contracts
- What to expect from your agency (and what you should hold them accountable for)
If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.com
Cheers!
#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency