Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Why Fractional Revenue Executives Are Changing Business Growth
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Welcome back to Season 3 of Coffee & Conversion.
In this episode, Clay and Luke unpack one of the biggest shifts happening in business growth right now: the move from traditional agencies and full-time executives to Fractional Revenue Executives.
As marketing tools become more accessible through AI, freelancers, and contractors, many growing companies are spending thousands of dollars per month without a clear strategy, unified leadership, or defined KPIs. The result is noise, frustration, and stalled growth.
Fractional leadership offers a different path.
Instead of hiring a six-figure CMO too early or juggling disconnected vendors, businesses can bring in experienced executive-level leadership at a fraction of the cost while gaining clarity, accountability, and strategic direction.
In this episode, Clay and Luke break down why companies often hit growth ceilings between $1M–$5M and again at $15M–$20M, and how a holistic revenue strategy can unlock the next stage.
Tune in to Learn:
- Why many businesses stall during key revenue transitions
- The hidden cost of hiring full-time executives too early
- Why fragmented contractors create confusion instead of growth
- The difference between tactics and strategy
- How culture problems often block revenue growth
- The three-part FRE framework: Heart, Heading, Hustle
- Who is ready for a Fractional Revenue Executive, and who is not
If you are over $1M in revenue and feeling a growth ceiling, this conversation is for you.
Subscribe to Coffee & Conversion for more conversations about marketing, leadership, and building businesses that impact the world for good.
And if this episode brought clarity, share it with a founder, CEO, or business owner navigating their next stage of growth.
Cheers!
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