Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Why Most Sales Teams Fail Without This One Thing
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Most sales teams think they have a sales problem.
They don’t. They have a trust problem.
In this episode of Coffee and Conversion, Clay and Luke break down the real reason deals don’t close, and it has nothing to do with charisma or effort. It comes down to whether you have the right collateral to build authority and prove your value.
From websites and case studies to messaging and process, this episode dives into what you actually need in place to win more deals and serve customers at a higher level.
Because if you cannot show it, you cannot sell it.
Tune in to learn:
• Why sales is really about building trust, not just closing deals
• The essential sales collateral every business needs
• How to identify gaps in your sales process
• Why most salespeople rely too much on charisma
• How to create content that proves your authority and wins business
If you want help auditing your sales process and building the right collateral to convert more customers, reach out to our team. We would love to walk through it with you.
Cheers! ☕
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