Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Leveraging AI Without Losing the Human Touch
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AI is one of the most powerful tools in business today, but it is also one of the most misunderstood.
In this episode of Coffee and Conversion, Clay and Luke break down how to actually use AI in your marketing and sales without sacrificing what matters most: your humanity.
From hallucinations and “fake smart” content to real world use cases that improve customer experience, this conversation goes beyond the hype and into practical strategy.
Because AI should not replace you. It should make you better.
Tune in to learn:
• Why AI can sound smart but still be wrong
• The danger of relying on AI without critical thinking
• How to use AI to improve customer experience and sales performance
• Real use cases for transcripts, feedback, and prospecting
• How to stay human while scaling with AI
Want to start using AI the right way in your business? Reach out and we will help you build a strategy that actually drives growth.
Cheers! ☕
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