Coffee & Conversion
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
Coffee & Conversion
Is Public Relations Still Worth It?
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Public relations has changed dramatically, but it hasn't disappeared.
In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the evolving role of PR in today's marketing landscape. They discuss the difference between crisis management, press releases, and brand reputation, while explaining why founders are still the most important ambassadors for their businesses. They also share practical advice on building trust, crafting a consistent brand message, and deciding when investing in PR actually makes sense.
Key Takeaways
Why founders are the primary ambassadors for their brands
The difference between press releases and a complete PR strategy
How consistent messaging shapes public perception
Why building trust requires proactively telling your story
How small businesses can begin investing in public relations effectively
Favorite Quote
"No one cares about your brand more than you do."
Topics Covered
Public relations (PR)
Brand messaging
Press releases
Founder branding
StoryBrand
Marketing strategy
Brand awareness
Business growth
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