Turning Conversations into Clients with Nelson Dickson Artwork

Sales as Service

Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.

We make sales simple and approachable with practical tips on topics like:

How to get clients for your creative business
Easy sales strategies for solopreneurs
Overcoming the fear of selling
Building a sales process that works

Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.

Listen in to discover how a simple change in your perspective can create a complex change in your business.

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Sales as Service

Turning Conversations into Clients with Nelson Dickson

March 12, 2025 • Tamara Smith • Episode 1

In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales.

Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?"

Key takeaways:

60-70% of Nelson's business comes from referrals
Shift your mindset from collecting business cards to making real connections
Give more value than you gain
Be authentic - people can spot "quota breath" from a mile away
Don't be afraid to stand out (like wearing silly Christmas suits!)

Nelson also recommends consistent content posting and doing a yearly "relationship audit" to strengthen connections that matter.

This week's challenge: Take 15 minutes to reconnect with one contact - no pitch, no agenda, just genuine connection.

Want to connect with Nelson? Find him on LinkedIn or visit c3creations.com.

Connect with Tam:

https://www.linkedin.com/in/tamara-b-smith/
https://www.instagram.com/studiothree49/

Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.