Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Latest Episodes
The Right Book, Not Just a Good Book: Turning Your Expertise Into a Business Asset with Ally Machate
For a lot of founders, writing a book lives on the “someday” list. But what if a book isn’t simply a personal milestone? What if it could become a strategic tool for building authority, reaching the right people, and creating new opportunities ...
How to Become the First Referral with Kay McKenzie
Most businesses that struggle to attract the right clients don't actually have a business problem — they have a message that's doing the opposite of what they think it is. In this episode of Sales as Service, Tam sits down with Kay ...
Persuasion Without Pressure: How to Build Trust Before You Sell with Danny Bobrow
Persuasion has a reputation problem. For many founders and service professionals, it brings to mind pressure tactics, scripted sales pitches, and convincing someone to say yes. Danny Bobrow sees it differently.In this episode...
[RE-RELEASE] Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney
Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital,...
[RE-RELEASE] Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox
You don’t need more leads - you need the right ones. In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal c...