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Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Latest Episodes
Where Good Leads Get Stuck: Why They Aren’t Becoming Clients with Brian Ondrako
Talking to someone outside your network can feel like a very different kind of sales conversation. Brian Ondrako helps founders make that shift. After 15 years in software sales, he now works with early stage businesses that need to move beyond...
Just Show Up: Rethinking Sales, Networking, and Personal Branding with Wendy Barr
A lot of women tell me they’re not good at sales or networking. But sometimes the problem isn’t that we’re bad at either one. We’ve just been trying to do them in a way that doesn’t feel like us.My guest, Wendy Barr, has spent more than...
Small, Imperfect Action: How to Stop Procrastinating on Sales with Robin Emdon
When it comes to sales and business development, most of us know what we should be doing. Reach out. Follow up. Ask for the referral. Start the conversation. But knowing what to do and actually doing it are two very different things.In t...
Progress Over Perfection: Building the Skills to Sell with Chaz Horn
What if being good at sales has less to do with personality and more to do with practice?Chaz Horn didn't start his career as a natural salesperson. In his first commission-only sales job, he went months without making a sale....
Collect the Cash: Four Keys to Getting Paid with Dee Bowden
You made the sale. You delivered the work. Now comes the part a lot of business owners would rather avoid: asking to be paid.In this episode of Sales as Service, I'm talking with Dee Bowden, founder of Collect the Cash and a r...
