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Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Episodes
28 episodes
Season 1 Recap: The 6 Sales Truths I’m Taking Into 2026
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’...
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Season 1
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Episode 27
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7:20
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Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette
So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question:Why don’t I feel ready to be seen?In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative an...
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Season 1
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Episode 26
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44:01
AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr
If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what ...
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Season 1
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Episode 25
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35:15
Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe
As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way...
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Season 1
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Episode 24
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40:53
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
If your services feel hard to explain—or even harder to sell—this episode is for you.Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and star...
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Season 1
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Episode 23
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32:12
Minisode: End the Pitch Slap (And What to Say Instead)
Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing m...
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Season 1
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Episode 22
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9:13
Selling Starts at First Sight: The Brand Psychology Behind Buy-Ready Clients with Emily Paulsen
If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab, a psychology-based brand studio that helps founders go from "ge...
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Season 1
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Episode 21
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33:51
Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun
In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you.In this episode, I sit down with Hersh Rephun, bra...
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Season 1
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Episode 20
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38:35
Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman
Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief. As a communication coach with a background in public speaking, acting...
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Season 1
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Episode 19
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43:18
Content That Converts: Why One Platform Is All You Need with Tajma VanBuren
If you’ve ever felt like you’re doing all the things—posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you.I’m joined by podcast strategist and founder of iMoves Mana...
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Season 1
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Episode 18
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33:14
Your Website Should Be Closing for You: Messaging Tips with Krista Walsh
Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process.We explore the shift from “here’s who...
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Season 1
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Episode 17
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32:36
Profitability 101: Turning Sales Wins into Sustainable Growth with Chris Ortega
Revenue looks great on paper—but is it turning into profit you can actually use? I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers ever...
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Season 1
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Episode 16
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42:20
You Deserve to Get Paid: Building a Sales Funnel that Honors Your Value with Réland Logan
So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work. In this episode, I’m joined by Reland Logan, founder of Gray ...
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Season 1
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Episode 15
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31:19
Your List Is Your Leverage: Simple, Organic Ways to Grow Your Email List with Tracy Beavers
If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today.In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the ...
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Season 1
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Episode 14
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33:16
Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney
Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital,...
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Season 1
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Episode 13
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34:05
Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox
You don’t need more leads - you need the right ones. In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal c...
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Season 1
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Episode 12
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40:39
Turning One Conversation Into a Content Engine with Jess Milanes
When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.Blogging felt like a slog. Video was a hard no. But tal...
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Season 1
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Episode 11
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37:59
Gratitude Is a Growth Strategy: Building Stronger Customer Journeys with Sloane Scott
When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude?In this episode of Sales as Service, I’m joined by Sloane Scott—Chaos ...
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Season 1
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Episode 10
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31:49
Networking With Intention in the Age of Automation with Andrew Brummer
In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building...
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Season 1
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Episode 9
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26:51
How to Find Clients Who Just Get It - Sales Lessons from Carl Cleanthes from Epic Made
Carl Cleanthes, founder of Epic Made, joins me to talk about how he built a thriving creative studio by staying rooted in purpose, clarity, and aligned clients. With nearly two decades in business, Carl shares what helped Epic Made outlast tren...
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Season 1
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Episode 8
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42:25
From Profile to Profit: Personal Branding on LinkedIn That Converts with Natasha Walstra
In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy. Na...
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Season 1
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Episode 7
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27:04
Your Process Problem Is a Sales Problem - Here’s How to Fix It with Devin Lee
In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to...
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28:05
Beyond the Like: Using Social Media to Attract, Engage and Convert with Amber Irwin
In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just...
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Season 1
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Episode 5
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32:23
Sharpening Your Sales Process: Lessons from Brandon Rush with Small Axe Sales
In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales, to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small A...
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Season 1
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Episode 4
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29:19
