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Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Episodes
68 episodes
Where Good Leads Get Stuck: Why They Aren’t Becoming Clients with Brian Ondrako
Talking to someone outside your network can feel like a very different kind of sales conversation. Brian Ondrako helps founders make that shift. After 15 years in software sales, he now works with early stage businesses that need to move beyond...
Just Show Up: Rethinking Sales, Networking, and Personal Branding with Wendy Barr
A lot of women tell me they’re not good at sales or networking. But sometimes the problem isn’t that we’re bad at either one. We’ve just been trying to do them in a way that doesn’t feel like us.My guest, Wendy Barr, has spent more than...
Small, Imperfect Action: How to Stop Procrastinating on Sales with Robin Emdon
When it comes to sales and business development, most of us know what we should be doing. Reach out. Follow up. Ask for the referral. Start the conversation. But knowing what to do and actually doing it are two very different things.In t...
Progress Over Perfection: Building the Skills to Sell with Chaz Horn
What if being good at sales has less to do with personality and more to do with practice?Chaz Horn didn't start his career as a natural salesperson. In his first commission-only sales job, he went months without making a sale....
Collect the Cash: Four Keys to Getting Paid with Dee Bowden
You made the sale. You delivered the work. Now comes the part a lot of business owners would rather avoid: asking to be paid.In this episode of Sales as Service, I'm talking with Dee Bowden, founder of Collect the Cash and a r...
Connect, Engage, Pre-Offer, Sell: How to Turn Connections Into Clients with Hailey Rowe
If your marketing feels like a never-ending demand to post more, follow trends, and figure out the latest algorithm, Hailey Rowe has a different approach. The marketing and sales coach teaches a four-step client attraction framework designed to...
Be Known for More Than What You Sell: How Personal Stories Build Trust with Nuria Garcia
You can have years of experience, deliver great work, and still be one of the best-kept secrets in your industry. Because expertise alone doesn't make you visible - and it doesn't automatically give people a reason to remember you.In thi...
More Revenue, Fewer Clients: Rethinking the Math Behind Growth with Christina Kokologiannakis
What if the business that got you here is also the thing keeping you stuck?In this episode of Sales as Service, I’m talking with Income Architect and International Keynote Speaker Christina Kokologiannakis about what she calls S...
The Right Book, Not Just a Good Book: Turning Your Expertise Into a Business Asset with Ally Machate
For a lot of founders, writing a book lives on the “someday” list. But what if a book isn’t simply a personal milestone? What if it could become a strategic tool for building authority, reaching the right people, and creating new opportunities ...
How to Become the First Referral with Kay McKenzie
Most businesses that struggle to attract the right clients don't actually have a business problem — they have a message that's doing the opposite of what they think it is. In this episode of Sales as Service, Tam sits down with Kay ...
Persuasion Without Pressure: How to Build Trust Before You Sell with Danny Bobrow
Persuasion has a reputation problem. For many founders and service professionals, it brings to mind pressure tactics, scripted sales pitches, and convincing someone to say yes. Danny Bobrow sees it differently.In this episode...
[RE-RELEASE] Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney
Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital,...
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[RE-RELEASE] Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox
You don’t need more leads - you need the right ones. In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal c...
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[RE-RELEASE] Turning Conversations into Clients with Nelson Dickson
In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales.Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-des...
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[RE-RELEASE] Your Process Problem Is a Sales Problem - Here’s How to Fix It with Devin Lee
In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to...
[RE-RELEASE] Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman
Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief. As a communication coach with a background in public speaking, acting...
[RE-RELEASE] Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell
In this re-release episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.Elizabeth shares how she helps entrepreneurs fight marketing indecision by f...
The Difference Between Running a Business and Building One with Sarah Still
There's a point in every founder's journey where doing great work stops being enough. The habits that built the business — staying close to delivery, saying yes, solving every problem — quietly become the ceiling.In this episode, Sarah S...
Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky
Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 y...
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Nail Your Offer: Get Clear, Get Specific, Get Results with Becca Camp
What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reas...
It’s Handled: The Hidden Cost of Doing It All Yourself with Johanna Voss
For a lot of women founders, being “the one who handles everything” becomes part of our identity.At first, it feels like a strength. We become dependable, resourceful, capable. We figure things out. We solve problems. We carry the busine...
You Don’t Need More Proof - You Need to Choose Yourself with Samantha Kaye Harris
The longer you’re in business, the more you realize—this isn’t just about strategy.It’s about how you see yourself.In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack wha...
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You Don’t Have a Lead Problem — You Have a Clarity Problem with Stacy Eleczko
If your pipeline feels inconsistent, it’s easy to assume you need more leads, more content, or more visibility.But what if the real issue isn’t volume—it’s clarity?In this episode, I sit down with messaging strategist Stacy Eleczk...
From Waiting for Clients to Creating Real Opportunities with Kimberly Boyd
Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to ...
DM Me: Turning Conversations into Clients with Sean Malone
Somewhere along the way, sales became more complicated than it needs to be.Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple s...
