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Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Episodes
40 episodes
Retention Over Replacement: Keeping Clients Instead of Constantly Replacing Them with Erica Wood
What if one of the biggest growth opportunities in your business isn’t finding the next client, but keeping the ones you already worked so hard to win?In this episode, I’m joined by Erica Wood, founder of Client Journey Advisors. Erica ...
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33:02
Minisode: Your Problem Isn’t the Algorithm
We've all been there — refreshing our analytics, watching a post disappear into the void, and wondering why the clients aren't coming. But what if the algorithm isn't actually the problem?In this solo minisode of Sales as Service, I'm br...
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Season 2
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Episode 38
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10:44
Initiate, Don’t Wait: The Mindset Behind Sustainable Growth with Kirstin Brenders
For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table.But at some point...
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Season 2
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Episode 37
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33:47
Eliminate Random Acts: The Discipline Behind Sustainable Growth with Laura Patterson
Longevity in business isn’t built on intensity. It’s built on discipline and consistency.In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in ...
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Season 2
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Episode 36
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48:22
Stop Waiting. Start Initiating: Building Predictable Pipeline Through Relationships with Bryan Coble
Sales has never been more automated.AI can write your emails, personalize outreach, and schedule follow-ups. But as tools multiply, something important is getting lost: the discipline of direct, human connection.In this episode of...
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Season 2
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Episode 35
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42:39
Facts Tell. Stories Sell: How Founders Attract Aligned, Ready-to-Buy Clients with Kendall Cherry
Facts tell—but stories sell.In this episode of Sales as Service, I’m joined by Kendall Cherry, founder and executive ghostwriter at The Candid Collective, for a conversation about what story-driven sales actually looks like in p...
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Season 2
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Episode 34
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50:04
Permission to Sell: Breaking the Hidden Patterns That Block Women from Consistent Revenue with Dr. Nadia Brown
Selling isn’t just a skill. It’s emotional. And for many women founders and service-based business owners, that emotional weight shows up as guilt, second-guessing, and a constant fear of “doing it wrong.”In this episode of Sales as ...
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Season 2
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Episode 33
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35:47
Prepare, Don’t Repair: The Hidden Work Behind Sustainable Sales with Brooke M. Dukes
As founders, we spend a lot of time thinking about how to attract clients—offers, messaging, pipelines, and conversion. But what often gets overlooked is the internal foundation that makes sales sustainable in the first place.In this epi...
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Season 2
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Episode 32
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41:57
From Persuasion to Partnership: Winning High-Value Clients Without Pressure with Travis Pomposello
For a long time, sales has been framed as persuasion—pitch harder, prove value, create urgency. But modern buyers don’t want pressure. They want confidence, clarity, and a partner who understands their risk.In this episode of Sales a...
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Season 2
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Episode 31
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48:35
Big Lessons for Small Businesses: How Founders Can Apply Enterprise Discipline with Gary Fredericks
You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should.In this episode of Sales as Service, I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint ...
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Season 2
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Episode 30
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43:09
Your Content Is Your First Sales Call: Personal Branding That Sells with Darren Mass
Your next client has already Googled you.That’s the core message personal brand strategist Darren Mass drives home in this high-impact episode. We explore how your digital footprint shapes perception long before discovery calls, and why ...
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Season 2
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Episode 29
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41:46
Marketing vs. Sales: What You’re Missing That’s Costing You Clients (From Powerful Women Rising with Melissa Snow)
Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast.In this conversation, we unpack the relationship between market...
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Season 2
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Episode 28
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33:56
Season 1 Recap: The 6 Sales Truths I’m Taking Into 2026
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’...
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Season 1
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Episode 27
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7:20
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Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette
So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question:Why don’t I feel ready to be seen?In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative an...
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Season 1
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Episode 26
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44:01
AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr
If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what ...
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Season 1
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Episode 25
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35:15
Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe
As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way...
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Season 1
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Episode 24
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40:53
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
If your services feel hard to explain—or even harder to sell—this episode is for you.Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and star...
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Season 1
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Episode 23
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32:12
Minisode: End the Pitch Slap (And What to Say Instead)
Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing m...
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Season 1
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Episode 22
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9:13
Selling Starts at First Sight: The Brand Psychology Behind Buy-Ready Clients with Emily Paulsen
If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab, a psychology-based brand studio that helps founders go from "ge...
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Season 1
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Episode 21
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33:51
Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun
In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you.In this episode, I sit down with Hersh Rephun, bra...
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Season 1
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Episode 20
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38:35
Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman
Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief. As a communication coach with a background in public speaking, acting...
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Season 1
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Episode 19
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43:18
Content That Converts: Why One Platform Is All You Need with Tajma VanBuren
If you’ve ever felt like you’re doing all the things—posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you.I’m joined by podcast strategist and founder of iMoves Mana...
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Season 1
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Episode 18
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33:14
Your Website Should Be Closing for You: Messaging Tips with Krista Walsh
Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process.We explore the shift from “here’s who...
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Season 1
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Episode 17
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32:36
Profitability 101: Turning Sales Wins into Sustainable Growth with Chris Ortega
Revenue looks great on paper—but is it turning into profit you can actually use? I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers ever...
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Season 1
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Episode 16
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42:20
You Deserve to Get Paid: Building a Sales Funnel that Honors Your Value with Réland Logan
So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work. In this episode, I’m joined by Reland Logan, founder of Gray ...
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Season 1
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Episode 15
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31:19
