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Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Episodes
47 episodes
You Don’t Need More Proof - You Need to Choose Yourself with Samantha Kaye Harris
The longer you’re in business, the more you realize—this isn’t just about strategy.It’s about how you see yourself.In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack wha...
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You Don’t Have a Lead Problem — You Have a Clarity Problem with Stacy Eleczko
If your pipeline feels inconsistent, it’s easy to assume you need more leads, more content, or more visibility.But what if the real issue isn’t volume—it’s clarity?In this episode, I sit down with messaging strategist Stacy Eleczk...
From Waiting for Clients to Creating Real Opportunities with Kimberly Boyd
Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to ...
DM Me: Turning Conversations into Clients with Sean Malone
Somewhere along the way, sales became more complicated than it needs to be.Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple s...
The Gap Between Attention and Decision - And How to Close It with Ashley Kruse
We’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow.But what happens when the content is working and the sales aren’t?In this conversatio...
Your Client Experience is Your Sales Strategy with Vance Morris
There’s a lot of people out there who do what you do.From the outside, it can feel like you’re competing on the same offer, the same services, the same outcomes. But what actually sets your business apart isn’t what you sell—it’s the exp...
Success on Your Own Terms with Erin Hines
What if the version of success you’ve been chasing is not actually the one you want?In this episode, I sit down with Erin Hines, founder of Darn Good Business Coach, to talk about the pressure so many business owners feel to keep doing m...
Retention Over Replacement: Keeping Clients Instead of Constantly Replacing Them with Erica Wood
What if one of the biggest growth opportunities in your business isn’t finding the next client, but keeping the ones you already worked so hard to win?In this episode, I’m joined by Erica Wood, founder of Client Journey Advisors. Erica ...
Minisode: Your Problem Isn’t the Algorithm
We've all been there — refreshing our analytics, watching a post disappear into the void, and wondering why the clients aren't coming. But what if the algorithm isn't actually the problem?In this solo minisode of Sales as Service, I'm br...
Initiate, Don’t Wait: The Mindset Behind Sustainable Growth with Kirstin Brenders
For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table.But at some point...
Eliminate Random Acts: The Discipline Behind Sustainable Growth with Laura Patterson
Longevity in business isn’t built on intensity. It’s built on discipline and consistency.In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in ...
Stop Waiting. Start Initiating: Building Predictable Pipeline Through Relationships with Bryan Coble
Sales has never been more automated.AI can write your emails, personalize outreach, and schedule follow-ups. But as tools multiply, something important is getting lost: the discipline of direct, human connection.In this episode of...
Facts Tell. Stories Sell: How Founders Attract Aligned, Ready-to-Buy Clients with Kendall Cherry
Facts tell—but stories sell.In this episode of Sales as Service, I’m joined by Kendall Cherry, founder and executive ghostwriter at The Candid Collective, for a conversation about what story-driven sales actually looks like in p...
Permission to Sell: Breaking the Hidden Patterns That Block Women from Consistent Revenue with Dr. Nadia Brown
Selling isn’t just a skill. It’s emotional. And for many women founders and service-based business owners, that emotional weight shows up as guilt, second-guessing, and a constant fear of “doing it wrong.”In this episode of Sales as ...
Prepare, Don’t Repair: The Hidden Work Behind Sustainable Sales with Brooke M. Dukes
As founders, we spend a lot of time thinking about how to attract clients—offers, messaging, pipelines, and conversion. But what often gets overlooked is the internal foundation that makes sales sustainable in the first place.In this epi...
From Persuasion to Partnership: Winning High-Value Clients Without Pressure with Travis Pomposello
For a long time, sales has been framed as persuasion—pitch harder, prove value, create urgency. But modern buyers don’t want pressure. They want confidence, clarity, and a partner who understands their risk.In this episode of Sales a...
Big Lessons for Small Businesses: How Founders Can Apply Enterprise Discipline with Gary Fredericks
You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should.In this episode of Sales as Service, I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint ...
Your Content Is Your First Sales Call: Personal Branding That Sells with Darren Mass
Your next client has already Googled you.That’s the core message personal brand strategist Darren Mass drives home in this high-impact episode. We explore how your digital footprint shapes perception long before discovery calls, and why ...
Marketing vs. Sales: What You’re Missing That’s Costing You Clients (From Powerful Women Rising with Melissa Snow)
Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast.In this conversation, we unpack the relationship between market...
Season 1 Recap: The 6 Sales Truths I’m Taking Into 2026
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’...
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Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette
So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question:Why don’t I feel ready to be seen?In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative an...
AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr
If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what ...
Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe
As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way...
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
If your services feel hard to explain—or even harder to sell—this episode is for you.Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and star...
Minisode: End the Pitch Slap (And What to Say Instead)
Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing m...