Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell Artwork

Sales as Service

Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.

We make sales simple and approachable with practical tips on topics like:

How to get clients for your creative business
Easy sales strategies for solopreneurs
Overcoming the fear of selling
Building a sales process that works

Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.

Listen in to discover how a simple change in your perspective can create a complex change in your business.

All Episodes

Sales as Service

Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell

March 26, 2025 • Tamara Smith • Episode 2

In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.

Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget.

Key takeaways:

Combine podcast guesting with LinkedIn to maximize your marketing ROI
One podcast appearance can generate multiple content pieces across platforms
Make marketing fun by leaning into formats that energize you
Real results: one guest generated $50,000 in coaching sales from a single podcast
Comments on LinkedIn can drive more growth than daily posting

Elizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas.

This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise.

Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/

Connect with Tam:

https://www.linkedin.com/in/tamara-b-smith/
https://www.instagram.com/studiothree49/

Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.