Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Sharpening Your Sales Process: Lessons from Brandon Rush with Small Axe Sales
In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales, to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small Axe Sales helps businesses shift from transactional selling to building meaningful connections, enhancing long-term customer loyalty and sustainable growth.
We get into Brandon’s journey from high-pressure corporate sales environments to creating his own methodology that emphasizes empathy, active listening, and genuine problem-solving. He explains why sales should be seen as an act of service, and how adopting this mindset can significantly boost both employee satisfaction and bottom-line results.
Key takeaways:
- Sales becomes more effective when it prioritizes genuine service and customer wellbeing over short-term gains
- Empathy and active listening are crucial skills for building trust and long-lasting relationships with clients
- Traditional high-pressure sales tactics often lead to burnout, poor morale, and high turnover
- Training your sales team in consultative selling creates a more engaged, satisfied workforce
- Adopting a service-driven sales culture leads to sustainable business growth and higher client retention
Brandon also provides practical insights into training sales teams to become consultative partners rather than just revenue-generating machines, highlighting real-world examples from businesses he's transformed.
This week's challenge: Reflect on your current sales interactions and identify one area where you can shift your approach from transactional to service-oriented. Commit to actively listening to understand your client's deeper needs in your next sales conversation, rather than focusing solely on closing the deal.
Want to connect with Brandon and Small Axe Sales? Find him on LinkedIn and visit Small Axe Sales' website to explore how his approach can help revolutionize your sales strategy.
Connect with Tam:
- https://www.linkedin.com/in/tamara-b-smith/
- https://www.instagram.com/studiothree49/
Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.
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