Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Networking With Intention in the Age of Automation with Andrew Brummer
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In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn.
Andrew shares his personal journey, from navigating career uncertainties to discovering his true strengths in relationship-building and mentorship. He reveals how embracing vulnerability, curiosity, and genuine interactions transformed his professional life and continues to deliver meaningful results.
Key Takeaways:
- Stop Selling, Start Connecting: Andrew emphasizes shifting from a transactional mindset to building genuine, value-driven relationships.
- Intentional Networking: LinkedIn isn't just a platform—it's an international conference at your fingertips. Use it thoughtfully and strategically to foster real connections.
- Humanize Your Outreach: Andrew shares practical insights on creating meaningful interactions that lead to lasting professional relationships rather than mere pitches.
- Find Your Unique Voice: Andrew’s journey underscores the importance of self-discovery, authenticity, and finding your unique brand voice.
- Get Out of Your Home Office: Embrace face-to-face interactions to build deeper, more memorable connections.
Sales as a Service Challenge!:
- This week's challenge is straightforward but powerful: Take the first step and reach out to one new person you admire or want to learn from. No pitches—just genuine conversation and curiosity.
If you enjoyed this episode or have specific topics or challenges you'd like me to cover, reach out on LinkedIn or Instagram. I'd love your input to keep making Sales as Service even more valuable!
Want to connect with Andrew? Follow him on LinkedIn and visit the The Ardunan Village website to learn more about his executive and one-on-one coaching.
Resources mentioned in the episode:
You Decide: Supercharge Your Networking – Starting with LinkedIn
Read more or request a copy: ardunan.com/village/books/you-decide
Interested in generating more high-quality leads? Check out my LinkedIn Lead Generation program, designed specifically to help you attract and engage ideal clients through proven strategies. https://www.studio349.com/linkedin-leads
Have an episode idea? DM me on LinkedIn and let me know!
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Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.