Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Networking With Intention in the Age of Automation with Andrew Brummer
In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn.
Andrew shares his personal journey, from navigating career uncertainties to discovering his true strengths in relationship-building and mentorship. He reveals how embracing vulnerability, curiosity, and genuine interactions transformed his professional life and continues to deliver meaningful results.
Key Takeaways:
- Stop Selling, Start Connecting: Andrew emphasizes shifting from a transactional mindset to building genuine, value-driven relationships.
- Intentional Networking: LinkedIn isn't just a platform—it's an international conference at your fingertips. Use it thoughtfully and strategically to foster real connections.
- Humanize Your Outreach: Andrew shares practical insights on creating meaningful interactions that lead to lasting professional relationships rather than mere pitches.
- Find Your Unique Voice: Andrew’s journey underscores the importance of self-discovery, authenticity, and finding your unique brand voice.
- Get Out of Your Home Office: Embrace face-to-face interactions to build deeper, more memorable connections.
Sales as a Service Challenge!:
- This week's challenge is straightforward but powerful: Take the first step and reach out to one new person you admire or want to learn from. No pitches—just genuine conversation and curiosity.
If you enjoyed this episode or have specific topics or challenges you'd like me to cover, reach out on LinkedIn or Instagram. I'd love your input to keep making Sales as Service even more valuable!
Want to connect with Andrew? Follow him on LinkedIn and visit the The Ardunan Village website to learn more about his executive and one-on-one coaching.
Resources mentioned in the episode:
You Decide: Supercharge Your Networking – Starting with LinkedIn
Read more or request a copy: ardunan.com/village/books/you-decide
Interested in generating more high-quality leads? Check out my
- DM me on LinkedIn or Instagram!
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.
With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.
She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.