Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun
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In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you.
In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are with how they show up—so their message connects as naturally as conversation.
Together, we explore how humor, self-awareness, and consistency can help brands sound like humans again—and why authenticity isn’t just a value, it’s a strategy.
In this episode, you’ll learn:
- Why your prospects decide to buy long before the first call
- How to uncover the real story behind your business strategy
- The difference between brand performance and brand truth
- How humor and honesty can become your brand’s secret advantage
- A simple three-step exercise to define your Signature Sales Statement
Sales as Service Challenge — Start Now!
Create your Signature Sales Statement:
Block off 25 focused minutes this week and run through these three steps with your team—or on your own if you’re solo:
- Write your Signature Sales Statement.
We help [ideal client] achieve [outcome] through [how we do it differently—your competitive differentiator]. - Make it unmistakably yours.
Add one human detail—a bit of humor, a client story, or a vivid example—so it couldn’t come from any other brand in your space. - Test it in the wild—once inbound, once outbound.
- Inbound: Add it to your LinkedIn headline, website hero copy, or About page.
- Outbound: Use it to open your next outreach email or discovery call.
When your brand voice and values align, selling stops feeling like chasing—and starts feeling like connection.
Links & Resources:
- Learn more about Hersh, and YES BRAND.
- Connect with Hersh on Linkedin
- Find Hersch on Facebook, Instagram and YouTube.
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.