Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your services feel hard to explain—or even harder to sell—this episode is for you.
Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy.
Whether you're stuck in the custom-to-order cycle or unsure how to turn your process into a sellable package, this episode offers the mindset shifts and practical steps you need to create offers that spark demand and make selling feel easier.
In this episode, we cover:
- Why unclear offers are costing you clients (and what to do instead)
- What it really means to “productize” your services—and why it matters
- How to structure an offer that scales (even if you're just starting)
- The difference between marketing copy and messaging that sells
- What to include in your first offer audit
Sales as Service Challenge — Start Now!
Block 30 minutes this week to audit your current offer.
Ask yourself:
- Is it clear who it’s for and what problem it solves?
- Is there a defined outcome or transformation?
- Would someone seeing it for the first time instantly understand what they’re buying?
If not, pick one service to start simplifying and packaging. Give it a name. Define the scope. Put it in writing.
Clarity sells—and productizing your service is the first step to making it easier to buy, refer, and deliver.
Links & Resources:
- Learn more about RhiVive Marketing
- Connect with Rhiannon on LinkedIn and Instagram
- Get Rhiannon’s Cash-Out Blueprint
- Built to Sell: Creating a Business that Can Thrive Without You
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
—
Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.