Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe
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As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell.
Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultancy helping purpose-led leaders gain clarity on who they are and the value they bring to the world—so they can lead with more presence and impact.
We explore how emotional intelligence shows up in the sales process, and why soft skills are your most underrated business advantage.
In this episode, we cover:
- Why your personal brand is already speaking for you—intentionally or not
- How emotional triggers show up in sales (and what to do with them)
- Why EQ matters more than polish when building trust
- What most founders get wrong about visibility
- How to assess your brand with one simple (free) tool
Sales as Service Challenge — Start Now!
This week’s challenge is simple but powerful:
Take 10 minutes to complete Jago’s free Personal Brand Health Check.
Whether you’re running solo or leading a full team, your personal brand shapes how people connect with you, refer you, and remember you. This tool helps you reflect on where you're aligned—and where your visibility might need a reset.
Links & Resources:
- Learn more about Jago
- Connect with Ryan on LinkedIn
- Holiday special offers for SAS Listeners
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
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Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.