Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette
So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question:
Why don’t I feel ready to be seen?
In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sales, and your ability to truly take up space in your business.
Because when your brand doesn’t feel aligned, you hesitate. You overthink. You hold back.
But when it does? You lead with clarity. You move with ease. You sell from a place of self-trust.
We cover:
- The hidden mindset blocks that often look like “sales problems”
- Why branding isn’t about looking polished—it’s about feeling like yourself
- How confidence and clarity shift your presence in every client interaction
- A simple way to get unstuck if your brand no longer reflects who you are
- The real reason you might be avoiding visibility (and what to do about it)
Sales as Service Challenge — Start Now!
Pick one client-facing touchpoint—your LinkedIn bio, website homepage, or email signature—and give it a gut check.
Ask yourself:
Does this still reflect who I am and how I want to show up?
If the answer is no—or even a hesitant “kind of”—choose one small update to bring it into better alignment. No full rebrand required. Just one small move that feels more like you.
If that stirs up resistance or perfectionism? That’s part of the work. Start anyway.
Links & Resources:
- Learn more about Electric Paradise Creative
- Connect with Tricia on LinkedIn and Instagram
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
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Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use.
With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.
When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.