Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
Big Lessons for Small Businesses: How Founders Can Apply Enterprise Discipline with Gary Fredericks
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should.
In this episode of Sales as Service, I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint Partners, to talk about what happens after early traction—when internal structure becomes just as important as external sales and marketing.
We explore how founders and service-based business owners can borrow the right lessons from bigger businesses—things like clarity, ownership, and disciplined processes—without adding unnecessary complexity or losing flexibility. Because when roles are blurry and everything still runs through you, your clients feel it. Your team feels it. And growth quietly slows.
In this conversation, we cover:
- Why growth plateaus are often internal—not sales problems
- How unclear roles and processes show up in the client experience
- What “enterprise discipline” really means for small businesses
- Why founders become the bottleneck without realizing it
- How simple structure creates more time for revenue-generating work
Sales as Service Challenge — Start Now!
Identify one “five-minute task” you keep holding onto.
The thing you tell yourself is easier to just do yourself. The thing that interrupts your focus more than you realize.
Then:
- Write a simple SOP for it (not perfect—just clear)
- Define what “done well” actually looks like
- Decide whether it should be delegated, simplified, or removed
This isn’t about giving up control. It’s about protecting your time, your energy, and your role as the growth driver in your business.
Because just because you can do the thing doesn’t mean you should.
Links & Resources:
- Learn more about OnPoint Partners
- Connect with Gary on LinkedIn
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour - download the FREE guide.
- Book your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each week.
Have an episode idea? DM me on LinkedIn and let me know!
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Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.