Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Eliminate Random Acts: The Discipline Behind Sustainable Growth with Laura Patterson
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Longevity in business isn’t built on intensity. It’s built on discipline and consistency.
In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in 1999. With more than 25 years of experience helping companies drive measurable growth, Laura shares what it really takes to build a business that endures.
We unpack customer-centric growth, the danger of “random acts,” and how to align sales and marketing around outcomes that actually matter. If you’ve ever felt busy but unsure whether your activity is translating into traction, this conversation will sharpen your thinking.
In this episode, we cover:
- Why defining outcomes in customer terms changes everything
- The difference between performance targets and dashboards
- How to identify and eliminate “random acts” in your business
- What profitable, sustainable growth actually requires
- How to align daily sales activity with long-term strategic outcomes
Sales as Service Challenge — Start Now!
Pick one specific customer outcome you’re driving toward this quarter.
Maybe it’s acquiring X new clients.
Maybe it’s expanding services within X existing accounts.
Then ask yourself:
What am I currently doing that directly supports that outcome?
And just as importantly —
What am I doing that doesn’t?
If it doesn’t clearly connect, it might be a random act.
And random acts may feel productive… but they dilute profitable growth.
This week, eliminate one random act.
Then reallocate that time toward something that directly supports your defined customer outcome — whether that’s initiating five intentional conversations, deepening relationships with existing clients, or tightening your positioning around a specific niche.
Clarity creates focus. Focus creates traction. And traction creates the foundation for sustainable growth.
Links & Resources:
- Learn more about VisionEdge Marketing
- Connect with Laura on LinkedIn
- Find VisionEdge Marketing on YouTube
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour - download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy call
- Get on the list - Become a SAS Email Insider
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.