Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Initiate, Don’t Wait: The Mindset Behind Sustainable Growth with Kirstin Brenders
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table.
But at some point, the waiting stops working.
In this episode of Sales as Service, I sit down with Kirstin Brenders, Online Business Mentor and Founder of Kirstin Brenders & Company, to talk about what shifts when you stop waiting for permission and start initiating your own growth.
Kirstin shares her transition from corporate manager to entrepreneur and how she now mentors women who want to pivot into online business — without building an empire, burning out, or abandoning their values.
We explore:
- Why high-achieving women are conditioned to wait to be chosen
- The hidden cost of “more time” thinking in corporate and entrepreneurship
- How visibility builds confidence before revenue follows
- The difference between selling for validation and selling from self-trust
- How one small proactive step can unlock new momentum in business
Sales as Service Challenge — Start Now!
This week, identify one opportunity you’ve been quietly waiting on — a collaboration, a client, a raise, a conversation, or a new direction.
Instead of waiting for clarity or confidence, take one small visible step:
- Send the message.
- Ask for the meeting.
- Share the post.
- Raise your rate.
Not the five-year plan. Just the next right move.
Sales growth doesn’t come from being chosen. It comes from choosing yourself.
Links & Resources:
- Learn more about KB&Co
- Connect with Kirstin on Linkedin
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour - download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy call
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.