Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
DM Me: Turning Conversations into Clients with Sean Malone
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Somewhere along the way, sales became more complicated than it needs to be.
Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple steps: finding the right people, connecting with them, nurturing the relationship, and making an offer when there’s a genuine fit.
In this episode, I’m joined by Sean Malone, Co-Founder of FlowChat, author of DM Me, and someone who has been part of more than 1.5 million direct message conversations. Together, we break down why most founders don’t have a lead problem—they have a consistency problem—and how direct messaging creates the fastest, most human path to starting real conversations that lead to new business.
In this episode, we cover:
- The 4-step framework behind every client opportunity
- Why inconsistency and not lack of leads is the real problem
- How direct messaging removes friction and accelerates conversations
- What most people get wrong about outreach (and how to fix it)
- Why human connection matters more than ever in an AI-driven landscape
Sales as Service Challenge — Start Now!
For the next 5 days, block one hour on your calendar and follow this structure:
20 minutes: Nurture your network
Respond to messages. Check in with a past client or connection. Make an introduction.
20 minutes: Build visibility
Post something. Engage with people in your space. Show up in conversations that matter.
20 minutes: Strategic outreach
Identify 2–3 people you want to connect with and send a thoughtful, specific message.
No scripts. No overthinking. Just consistent, intentional action.
This is how you move from waiting for opportunities to creating them.
Links & Resources:
- Learn more about FlowChat
- Connect with Sean on Facebook, Instagram, LinkedIn, X and YouTube
- Your next client - calculate what it takes
- Simply sales with the VIP Power Hour - download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.