Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
From Waiting for Clients to Creating Real Opportunities with Kimberly Boyd
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Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to feel inconsistent—and what it takes to build something more stable.
When we started working together, Kimberly’s business was built almost entirely on word-of-mouth. It worked… until it didn’t. What you’ll hear in this episode is how she shifted from “cross your fingers and hope” to a more intentional, consistent approach to business development—and what changed as a result.
This isn’t about doing more. It’s about understanding the difference between waiting for opportunities and creating them.
In this episode, we cover:
- Why referrals can create a false sense of security in your business
- How referrals shortcut the sales process—and why that matters
- The mindset shift from “I’m bad at sales” to building a repeatable practice
- What business development discipline actually looks like week to week
- The real opportunities that start showing up when you create consistency
Sales as Service Challenge — Start Now!
This week, I want you to stop waiting—and start initiating.
Your challenge:
- Identify 5 people already in your network
(past clients, warm leads, referral partners, or peers) - Start 5 intentional conversations
No pitch. No pressure. Just reconnect, check in, or share something relevant. - Focus on connection—not conversion
Because this is where a real pipeline starts.
Links & Resources:
- Learn more about Strategic Clarity
- Connect with Kimberly on LinkedIn
- Your next client - Calculate what it takes
- Simply sales with the VIP Power Hour - Download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.