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Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 years, built it entirely by accident, and has never written a single line of code herself.
In 2024, a stage two breast cancer diagnosis forced her to step away from her business entirely. What she found when she came back changed how she understood her own role — and cracked open years of work she'd been quietly doing on the patterns that kept her stuck as a founder. That work is now the foundation of her coaching practice, where she helps female founders identify and move through the trauma blocks showing up in their businesses.
In this conversation, Natasha gets honest about what those blocks actually look like in practice — not the dramatic, obvious kind, but the quiet ones that show up as avoidance, perfectionism, and the persistent inability to do the thing you know you need to do.
In this episode:
- Why the standard advice to "list your limiting beliefs" misses the point entirely
- The one question Natasha uses to surface what's actually blocking a goal
- How her own trauma block around visibility kept her from creating content until age 43 — and what finally shifted
- Where trauma blocks show up beyond visibility: pricing, hiring, sales conversations, and team building
- Why mental health and physical health deserve the same level of attention, full stop
Find the complete show notes here →https://studiothree49.com/podcast/ep-49-natasha-golinsky
Sales as Service Challenge — Start Now!
This week's challenge is simple — but it will tell you something.
Pick one business development action you've been consistently avoiding. Not the thing you're procrastinating on — the thing that creates a specific, almost physical resistance every time it comes up. Sending a connection request. Following up after a discovery call. Posting something on LinkedIn that actually says something.
Got it? Now ask Natasha's question: why can't I have this?
Don't filter it. Don't clean it up. Write down whatever comes up first — because that's usually the thing worth looking at.
Then take the action anyway. One time.
Confidence doesn't come from feeling ready. It comes from doing the thing before you feel ready and learning that you survived it.
Links & Resources:
- Learn more about On Purpose Projects
- Connect with Natasha on LinkedIn
- Follow Natasha on Substack
- Your next client - Calculate what it takes
- Simply sales with the VIP Power Hour - Download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.