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Sales as Service
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Sales as Service
[RE-RELEASE] Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief.
As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth—and replace it with real, repeatable skill.
In this episode, we dig into why performance, not personality, drives sales confidence. Whether you're leading discovery calls, pitching investors, or just trying to get through outreach without freezing, Joshua shares practical ways to rehearse your way to clarity—and even enjoy the process.
Here’s what we cover:
- Why being “bad at sales” is just a lack of practice—not a fixed identity
- How to gamify key moments in your sales process to reduce pressure
- What acting, chess, and poker teach us about handling objections and staying present
- The Sales Process Flow method that helps founders ditch guesswork
- One challenge you can take this week to build communication muscle memory
Sales as Service Challenge — Start Now!
Pick one moment in your sales process—and rehearse it.
That’s it. Just one.
It could be:
— How you open a discovery call
— The way you introduce your offer
— Or how you handle a common objection
Write it down. Say it out loud. Try it a few different ways. Play with tone, pacing, and delivery.
The goal isn’t to memorize—it’s to practice being present, so you feel more confident and less reactive in the moment.
Links & Resources:
- Learn more about Schulman Communications Interactive (SCi)
- Connect with Joshua on LinkedIn
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
—
Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.