Sales as Service
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn't feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn't about pressure tactics, bro marketing, or convincing people to buy.
It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Sales as Service
How to Become the First Referral with Kay McKenzie
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most businesses that struggle to attract the right clients don't actually have a business problem — they have a message that's doing the opposite of what they think it is.
In this episode of Sales as Service, Tam sits down with Kay McKenzie, founder of Women in Alignment, to explore how positioning, messaging, and relationship building work together to create steady business growth. Rather than chasing algorithms or trying to sound more impressive, Kay explains why the strongest brands are the ones people immediately recognize, remember, and confidently recommend.
Together, they unpack why women founders often hesitate to put themselves forward, how perfectionism quietly weakens sales efforts, and why referrals aren't passive at all—they're the result of consistently investing in people long before anyone is ready to buy. The conversation also explores how AI fits into relationship-driven businesses and why authentic human connection is becoming even more valuable as technology evolves.
In this episode you'll learn:
- Why weak messaging focuses on you instead of your audience
- How positioning helps the right clients recognize you immediately
- Why referrals are earned through consistent relationship building
- How perfectionism keeps many founders from becoming visible
- Why trust is built through consistency across every customer touchpoint
Find the complete show notes here →https://studiothree49.com/podcast/
Sales as Service Challenge — Start Now!
Choose five people already in your network.
People you've already built some level of relationship with.
Spend the next week intentionally reconnecting. Send a quick check-in message. Comment thoughtfully on something they've shared. Make an introduction. Celebrate a win. Offer help without expecting anything in return.
The goal isn't to generate a sale.
The goal is to become someone who stays top of mind by consistently showing up.
As Kay says, "Your network is good when you're good to your network." Relationships grow through consistent investment—not occasional outreach.
Links & Resources:
- Learn more about Women in Alignment
- Connect with Kay on Facebook and LinkedIn
- Join the Women in Alignment Facebook Group.
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.