The Visibility Standard

Rooted & Unshakeable: The Mindset Behind Showing Up Bigger

Jazzmyn Proctor Season 4 Episode 18

Welcome to Part 3 of The Unseen Architecture of Visibility—where we explore the mindset work that quietly fuels your creative power, your voice, and your ability to be seen without shrinking.

In this final installment, we dig into the internal architecture that determines how you create, lead, and show up online. From the pressure to fit your industry’s mold, to the fear of being judged by colleagues, to the subtle ways scarcity dilutes your content—you’ll learn why mindset isn’t a “nice to have.” It’s the foundation of your visibility.

We explore:

  • The trap of seeking industry approval over authentic expression
  • How “playing it safe” shows up in your content (and how to break the pattern)
  • Why your joy, quirks, and real interests belong in your brand
  • The mindset required to be disliked, respected, and fully seen
  • How to protect your creative orbit so your work stays aligned, original, and magnetic

If you’re a therapist, healer, or helper who wants to move from caretaking to catalyzing—this is your mindset blueprint. You’ll walk away with clarity, permission, and a deeper understanding of why your voice is an instrument of innovation, not something to tame.

At the end of the episode, I share a special offer for listeners ready to step into the Visibility Incubator and start the new year anchored in purpose, clarity, and creative power. Your voice is a tool. Your visibility is a strategy. Let’s build the mindset that lets you use both.

SPECIAL OFFER! If you're ready to root yourself in your purpose, Jazzmyn is offering 20% off her Visibility Incubator to new clients who mention this episode. Listen in for the full details and claim your spot to start the new year with the support you need to level up your vision!

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Jazz's Link in Bio

SPEAKER_00:

Are you sitting with thousands of hours of B-roll content and telling yourself, I'll start posting tomorrow? Are you in your head worried about your friends and family thinking your crings were choosing to be visible? Are you chasing trends instead of building influence? Welcome to the Visibility Standard, where the visionaries of today are changing the rules of their industries and letting their voice be heard. I'm your host, Jasmine, and we are setting the standard. Today is part three in the last part of my three-part series, The Unseen Architecture of Visibility, Maintaining Your Creative Orbit. Thank you so much for following along. Let me know if you've enjoyed this more Siri style content. I definitely plan on doing more. First week we talked about relationships. Week two, we dove into consumption and what it looks like to consume, get the fuck off your phone, and enjoy your life. Today, we are going to be talking about mindset and why your mindset around what you create, what you put out into the world is so important. Before I dive into anything, I want to say all of us at different points in our careers will want to be accepted by our industry standards. What I mean by that is what a lot of times holds us back from leaning into our authentic voice, from leaning into building the offer that lights us up and would know would benefit someone else is wanting to be accepted and liked by our industry, to be seen within the mold of our industry standards and be looked at, and people say, Yep, she's the blueprint. I have been combing through my socials, I would say mostly today, but over the last week, and as someone who amplifies this message of defying your industry standards and norms, I am not always done that consistently. I certainly have found myself falling into the beige, comfortable patterns of my static post, the more lukewarm takes, being so consumed about what others expect from me. Because A, I am so young in the field, there is this anxiety to want to prove myself. There is this anxiety to want to be perceived as competent, and therefore I need to show up a very specific way so that people in my field will respect me. I have felt that anxiety more potently in grad school, but I will say now I recognize it comes in wave, and that's when I get into autopilot posting. That's when I just post something because clinically it feels appropriate, or like I want to still maintain that level of visibility or consistency in my scheduling. But I was coming through some of my posts, and I'm like, God, Jasmine, you are putting out a lot of caveats. You are putting out a lot of disclaimers. You are sharing it safe. You're being so boring. What the heck are you doing? And so when I went on to my website, I shifted some of the font. I gave it a makeover. I'm also going to work on the visibility standards landing page for my visibility offer for therapists and healers because it was not conveying the message that I want a future client to connect with. We all know that grad school didn't teach us about marketing. That's not brand new information, but that's not why I'm passionate about visibility. I'm passionate about visibility because any change or innovation has only come when we allow ourselves to use our voice. When we allow ourselves to defy the odds and say, you know what, I am willing to stand out. And whoever wants to stand with me, that's up to them. I welcome them and I bid farewell to people that are not interested in standing with me. The aligned opportunities, the opportunities that are going to gravitate towards me are because I'm being authentic, not because I'm trying to fit some mold or be perceived as something that I'm not. Another aspect in my content where I recognized I was really just playing it safe was not incorporating reality TV or housewives into my content strategy. I have been experimenting over on TikTok with more housewives take, blending clinical insights into a lot of the conversation that I'm having. And man, I've been having so much fun. And I feel more connected to my content. A year ago, I wanted to keep that part of myself separate because it felt silly. It felt like a guilty pleasure. What would people think of me if I knew I was consuming this level of reality TV? Can I be perceived as someone that's competent while also someone that consistently watches reality TV? The answer is yes. The answer is actually so much of reality TV entails interpersonal relational dynamics that fits right into my niche. Jasmine, why the heck wouldn't you incorporate something that would be able to strengthen your messaging and allow you to engage in something that you are so passionate about? Who has brainwashed you into thinking that being fun, being creative cannot exist with being perceived as competent or being perceived as intelligent? Society. Duh. Grad school, duh. I'm not passionate about visibility because I want to be the loudest person in the room. I'm passionate about visibility because there are so many of us who fall into the helping profession because we know what it's like to be the caretaker in our real lives, whether that's with family members, with friends. And so we fell into that role in our career, and we have forgotten that we get to bolster our voices, that we are higher ed, master level, doctorate level professionals who offer more than just direct clinical services. And psychology today is not marketing you in the way that you deserve. There is no therapist, helper platform that can eloquently portray you in the light that you deserve. That's why I am passionate about helpers and healers building their personal brands. That is why I am passionate about making your voice heard and being a part of the innovation that you want to see in this lifetime. This is really cathartic. I was not expecting this level of processing on this episode, but when we talk about mindset, it is allowing the free flow of creativity to move every aspect of your work. When I don't get consumed in scarcity and how I think I need to be to show up to get clients, when I'm not consumed with the fear of how I'll be perceived by my colleagues, that's when I really cook on my content. That's when I really show up as myself. As I've been talking more about visibility on LinkedIn, the number one comment that I get from therapists specifically is that they are more concerned about other therapists judging their content than the general public. Why our profession is viewed with such a sticky lens now by the general public? If you are willing to fight the person you are supposed to be in collaboration with online for the world to see, what makes you think someone's going to trust you with their deepest, darkest inner world? Please enlighten me on your logic and wanting to tear another professional down and how they run their business. Something I have stood firm on from day one. I do not care how other people run their business. Their business is not my business. My business is my business. My business is the business that pays me. And that's what I'm going to focus on. I am a huge proponent in collaboration over competition. I hope to build a community one day that antithesis lives as that. It is a space where people are lifting one another up, where people are strengthening their skills as a helper as well as their business skills, where they are being offered the community, the insight, and the connections to level up and scale in a way that is authentic to who they are and what the light and the lifestyle they want to live. Part of what has allowed me to build the mindset, to build the tolerance that I am doing something completely different from a lot of folks within my industry. Number one, is building my capacity to be disliked. Now, luckily, I met a lot of people that like me, but that's not to say there are people that are quietly judging or quietly not interested in what I have to say and what I have to post. I do know they exist. I do know my ops are out there, but it's not worth it to engage in that. Another piece of mindset work that I have to do is building my capacity to receive more. What is it like to be building a message while also supporting clients while also building offers and dreaming up the business that I have always wanted for myself? Part of this series is all about implementing strategies, tools, and people to help you maintain your creative orbit so that you can dream up the business that you are destined for. All of that comes with mindset. It comes with the awareness that I want something different, that I need to engage with people who are in the space to support my dreams, where I am engaging with content, with music, with books, that is going to support the direction that I want to go in. All of that is what fuels your mindset. When you are around people who tell you the sky is the limit, that there is no limit to your success, your mindset is going to remind you that confidence, ambition is not selfish. Confidence and ambition is what allows you to lift up your communities. Confidence and ambition is what's going to allow you to spread your message as far and wide as you would like. In order for you to do that, you have to be so protective of your creative orbit, like your life depends on it. You have to be so creative of what you take in, because what you take in ultimately comes out. You also have to have this level of tunnel vision when it comes to your vision that nobody, no matter what anyone says, no matter what anyone thinks, you're willing to be unwavering in the vision that you have for yourself. When we think about mindset work, we need to think about it from a place of what is going to afford me the capacity to build the dream business that I want. What is going to give me the structure to lift myself up just as much as I am willing to lift up my clients? When we think about mindset work, it's not just affirmations and mantras. It is deep-seated intuitive work anchoring yourself into your mission and your purpose. That is what we need to focus on when we think about our mindset. When we think about the life that we want to envision for ourselves, when we think about the choices that we want to make for our business, when we think about the abundance we want to bring in, opportunities, money, relationships. All of that comes with manifestation, with mindset, with truly believing and embodying that the thing that we want is already ours. And we are just bridging the gap. We are just bridging the two places. This series has been so worthwhile and creating. I hope it's taught you something. It has certainly reminded me of the core pillars that are important for me in maintaining my creative orbit and maintaining my creative space. If you are listening to this episode, I have a gift for you. If you are finding yourself ready to do the work, ready to root yourself in your purpose. I have a few spots open in my visibility incubator. I will also offer you 20% off full price so that you can begin the new year with the support that you need to level up your messaging and level up your vision. This offer is only on this episode. So I will know that you listened to this episode, and in the message, I want you to include where you would like to be rooted by the end of our time together. What would you like to be anchored by? Would you like to be anchored by community? Would you like to be anchored by the thought of having the opportunity to share your message worldwide? Would you like to be anchored in the fact that you are capable and competent while still incorporating all of the magical things about you? I look forward to seeing the messages pile through. This has been such a lovely process, again, to be able to build the series out, to offer some tools, some strategies, some insights into maintaining your creative orbit. We've only got a couple of episodes left before I take a pause for the new year. I'm so excited for my guests that are closing out the year, but I am certainly pumped for the folks that I have lined up for you at the beginning of the year. I'm telling you, we're leveling up the show. We're upping the ante on the voices that you will hear on the show. Certainly tune in, leave a rating, leave a comment. Again, I'm looking to grow this show as far as the universe allows me to. Otherwise, have a great holiday. It's Thanksgiving week, so there will be no new guest episode this Friday. And I'll catch you next week. Bye.

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