Your Personal Brand Is the Next Coca-Cola — Start Acting Like It with Katrina Owens

You can have every framework, every script, every "proven strategy" — and still be leaving money on the table because you're too afraid to show up with conviction.

Katrina Owens (host of Get Fame Ready and personal branding + PR coach) joins Jazzmyn this week for a conversation that gets real about what bold branding actually looks like — not just online, but in your DMs, your contracts, your client conversations, and your boundaries.

From recovering people-pleaser to booked-out coach with major brand deals, Katrina's story is a masterclass in what happens when you stop auditioning for rooms that weren't meant for you — and start building one of your own.

They cover: why loud visibility without intentionality burns you out fast, how to get booked on things that actually move the needle, what your sales discomfort is really telling you, and the subtle ways fear of success masquerades as being "realistic."

If you've been playing it safe hoping people will notice — this is your permission to stop.

Find Katrina: @katrinaowenspr on Instagram | Get Fame Ready Podcast

Transcript

Jazz: [00:00:00] Hello everybody. Welcome back to the Visibility Standard. I am so excited for my guest today. She is the podcast host of Get Fame Ready, and today we are just gonna be talking about brand ownership, what it really means to be booked, what it takes to get booked. Katrina Owens, thank you so much for joining me today.

Katrina Owens: Thank you for having me, Jazzmyn. I'm so excited to have this conversation with you. It was like a long time in the making, so 

Jazz: we're ready. Yeah. So when I initially reached out to you, I was so like enamored by like your brand voice and just how you show up online and I was so appreciated your response and you're like, actually I'm testing something out and seeing how people gravitate towards it.

What led you to reassess how you were showing up online? 

Katrina Owens: Yeah, it feels like it's been this evolution over [00:01:00] time, which has been really interesting because I think for most of us, when we start off as a personal brand, we aren't exactly sure how we want to show up. We don't know how to translate like our offline persona into the online space because it is different.

And, we'll, we can talk about this in a little bit, but I really believe in like having a. Professional personal brand, which doesn't necessarily mean we have to come up on the internet and like share everything. Mm-hmm. So over the last, I would say 12 months specifically, I've been on this journey of, okay.

I. Offer a very, kinda select group of services that are kind of niche, that require a certain type of individual. How do I reach that individual? And it started off by just, you know, we test messaging to see like, okay, what resonates to bring in our ideal clients, but then. I realized I had to get a little bit [00:02:00] louder in some of the things that I was seeing, unfold online, especially in my industry.

I mean, I work in public relations. Mm-hmm. I guess we could say this for any online service provider, but, um. People can, you know, use chat GPT or use like Google AI to figure out how to do things on their own, which I totally appreciate. So why do people actually choose to work with us? And you know, it's funny, just as an aside, I think for your, um.

Like your area of expertise. I think that's especially so too, 'cause so many people are now turning, not that this is like a great thing, but turning towards AI for like therapeutic purposes. Yes. Which we can talk about in a second. But I got to a place where I'm like, okay, well. At the end of the day, people work with me because of me and because as a coach there is a certain side of me that you will get that is very direct.

I will tell you what's what. I'm gonna give you the support that you need to [00:03:00] actually achieve whatever visible visibility goal you have is. But that wasn't coming out online because I was nervous that it was going to maybe. Not offend people. It's not like I get up online and like, you know, I'm very offensive, but I was like, okay, it's a boulder take.

It's a strong, mm-hmm. It's like being very convicted and rooted in. Your transformation and knowing what you deliver is like top tier. Mm-hmm. 

Katrina: So I had to 

Katrina Owens: be confident in showing up with that energy behind me instead of this kind of like, oh yeah, the, here's my services. 

Katrina: Mm-hmm. 

Katrina Owens: Let me know if you like them.

It was more like, here's why you need me. And that requires a different voice. Not necessarily like one that isn't yours, but one that's stronger, more convicted. Willing to maybe even like be a bit like divisive, like, you know? Mm-hmm. Well, I'm gonna like it sometimes and I'm sure that, you know, I'm sure that's happened.

So I think that's when you had originally caught [00:04:00] me, it was when I was like in the middle of trying to make a transition to a bold energy, bold voice, and I was like, mm-hmm. Okay. Someone noticed we must be on the right track. 

Jazz: Ooh. I love that. I could affirm that for you, but I mean, what you're speaking to is so important because a lot of times how we think about using AI to like cut through the noise, it's actually doing the complete opposite because everyone's going to ai, everyone's wondering how they can present this very perfect brand online.

When authenticity and boldness is actually what's going to cut through the noise, it, it's people actually seeing what they're going to get when they work with you. I, I always say so many people can promise outcomes. Like we're all essentially selling a similar product, so we're all gonna promise like a similar things.

What sets you apart is like what the person is gonna get when they work with you, who they're gonna get in [00:05:00] the room, um, the kind of direction that they're gonna get. That's what the selling offer really is. 

Katrina Owens: Yeah, it's so true and I think, I mean. I really believe like you can work with any kind of coach or service provider and probably receive an outcome that is close to what you wanted.

Right? Because it's the end of the day when we're working with like coaches or any kind of like done with you, or even in the case of your work, it's okay, it is up to the individual to actually like take what's said to them and execute. Mm-hmm. But. It's in the delivery of that coach who's going to also hold you accountable, who's gonna show you what your gaps are.

And I know for me as a recovering people pleaser, back in the day when I started my coaching business, that was actually one of the things that I struggled with. Like I was not willing to actually call out my clients on what they weren't doing or. You know what they maybe like weren't [00:06:00] implementing, which was impacting their results, and that meant my clients weren't getting strong enough results.

Mm-hmm. Whereas once I decided to really show up with strength and with a voice and tell my client's like, Hey, yeah. The reason why you're not seeing the desired outcome is because you're actually not implementing this 100%. Mm-hmm. Obviously people got stronger results, but I felt like. Who I showed up as a coach and wasn't necessarily what I was comfortable with putting online.

Mm-hmm. Because I was like, maybe people don't wanna hear the hard truth when they're scrolling Instagram. 

Jazz: Yeah. It's like, okay, how do I ease them in? But like you said, there is that recovering people pleaser part in when we're selling our offers, we're like, Hey, if you like it, if you think it'll work for you, come join us.

Rather than having a more direct. Bold take of like, you know, this is why I can support you. This is why I believe I can get you in the direction that you want to go in. [00:07:00] Why are we so afraid to lean towards that style of selling, you think? Hmm. 

Katrina Owens: I think because it feels overtly salesy. So I had this message from a client last week and she, the message she sent me was, why am I so bad at sales? And I'm not a sales coach, but obviously sales is an outcome of public relations, of visibility, of personal branding.

And at the end of the day, I want all my clients to make money. So she was coming to me with this complaint or this. A concept she was holding about herself. And I immediately called her and I was like, okay, let's just talk this through because you're not bad at sales because you have a thriving business.

But what is the problem right now? And for her it was she had this long list of warm leads. She had done a post on social media about an offer, which, I think we've all done this and then we're waiting for people to, to come to us based on like seeing a graphic or like seeing a [00:08:00] story, which just isn't how the world really works anymore.

I mean, yes, there are times when people are going to have their interest sparked by like us announcing a new offer with a graphic or an Instagram reel or whatever it is. People actually need to be handheld a little bit more. So I said to her, Hey, I know you've got a long list of warm leads from the amount of events that she was doing, different like collaborations that have come through.

Like you're gonna go through that list, you're gonna reach out to every single person and just invite them into this offer. It was a great offer. She had already sold one to a client behind the scenes, so I'm like, you know that people are interested in it. People were commenting on it like, this is a great offer.

We love this. And I'm like, it's all there. But now you've gotta do like the last 20%, which I think is where most of us will drop off because we don't wanna come across as salesy. But what I said to her is, what I say to each and every client is, [00:09:00] you've gotta know that you have a big impact that you're willing to impart on all of these people, should they be so lucky to work with you.

So I said to her, just invite them in. Like, just say, Hey, I, I have this new offer. I thought of you and, and where you're at. Give them a little bit of context as to why you think it would be a good fit for them and just. Make the offer, the worst thing that they do is they say no or they don't respond, and then you just move on.

Jazz: Mm-hmm. But 

Katrina Owens: it's this overt. Fails this like selling where we feel icky, that gets in our way. And you know what? After she did that, she sold out her offer, filled five spots and was like, I can't take on anymore. And I'm like, mm-hmm. In literally less than 24 hours. Like that's interesting. 

Jazz: Yeah. That worked out.

Katrina Owens: Imagine that. So I think that it just gets in our way because we as. Probably most of us. I don't know why I feel like I know so many recovering people pleasers. I think it's probably more common than not. We [00:10:00] think we just have to be quiet about our expertise and the impact that we have, but we're just doing everybody a disservice if we do that.

Katrina: Yeah. 

Jazz: Pondering, like on that story a little bit. I wonder if part of us is also like afraid of the success that could come with it. Like what does it mean if people are interested? If we experience this influx of clients, do we truly have the capacity to hold it? It's that imposter syndrome that can creep up in very different ways and really hold us back.

Katrina Owens: Yeah, I appreciate you saying that. 'cause it's so funny. I would love to get your take on this. Like the whole, like being scared of success thing has obviously been something that has come up for me, not me saying it, because I've always been like, I'm not scared of success, like bring it to me 

Katrina: Uhhuh. But 

Katrina Owens: there have been certain instances where I've had mentors or coaches say that to me as in like mm-hmm.

I think you might be scared of your success or are even just [00:11:00] posing the question, are you scared of your, of success and. Up until a certain point, I'm like, no, because I just didn't think I had enough context around what that actually meant. But I experienced a similar thing, you know, over the last month we were chatting before, uh, we started recording.

I've done a lot in my business, a lot of travel. Mm-hmm. Some pretty significant brand partnerships. I hosted my own event. That was a great success. And in the midst of that, I signed a ton of new clients and I did have those moments of like, ooh. I, am I gonna be able to hold all of this? And I would say that that thought crept up more than once.

And I think that we don't equate that fear to fear of being successful. At least I didn't for a really long time. But I think that's so true. One of the things this client had said to me just to bring it back was okay, like I think I have to cap it at five because it. Feels like a lot, and I'm like, well, as soon as [00:12:00] we start feeling like it's a lot, we're already overwhelmed by all of the success we've just had.

Now we're gonna make that a problem, which also isn't great. So yeah, there's a lot going on there. 

Jazz: This is honestly the first time that I've sat with this, so this is like gonna be some raw thought and I love it. I'm here for it, but. I think part of when we get to a point where we recognize like success is like knocking at our door, is there are sacrifices that we have to make with our time.

Like we're no longer this entity that feels readily available, readily accessible. There is an exclusivity that comes with success. It's like, okay, I can't work with everybody. I can't say yes to everything. My personal life even looks different because. In our world today, I think we really emphasize like work life balance.

And then we recognize that success is a little bit less [00:13:00] of work life balance and moving with a more values driven, mindset. 

Katrina Owens: Yeah, I relate to that so much, and I think it comes up in so many different ways. I mean, the thing that I had to get really comfortable with in the last couple weeks was I saw this big influx of clients into.

A group container that I have, and obviously like most service provider, we've got a group program, then we have a one-on-one program, which is higher ticket, and the lines became a bl a bit blurry over the last couple months where, you know, some of the clients that enter a group program have a preexisting relationship with me, so they feel like they can send me a direct message with a voice note, with a question.

And I just sat idly by like allowing that to happen and the thought would crossed my mind as I would like listen to their voice note and then. Send a voice note back. So enabling that I was like, [00:14:00] Hmm, this is gonna become a problem. And then I eventually got to a point where it did, and I had to, you know, be the person who goes back into the group program and says, this is the boundary I cannot answer Personal DMS messages, emails about personal branding or public relations stuff.

It all has to be in the group. If you want one-on-one support, we can talk about what that looks like. Ooh. But, and then it. Yeah, I was like, mm-hmm. Ugh, Ugh. Died like I died, but I had to send it because I was like, mm-hmm. You're like, I was the only one affected, but I had to not lay the hammer down, but kind of put the boundary in place.

Otherwise that would just continue to happen and mm-hmm. I didn't have to do it for so long because I had my group program, but you know, it wasn't. It didn't have as many people in it, you know, it didn't have the kinds of people that are in it now. It didn't have people that maybe wanted more support but didn't necessarily invest in more [00:15:00] support.

So I got to a place where I'm like, okay, well now you've gotta, 'cause I didn't have the extra time to be able to like, you know, manage these extra dms for individual support that people weren't paying for. So that's just one example of how that can show up and the discomfort that comes with it.

Jazz: I recently added an office hours offer on my website because I found myself this year, in a space where people were reaching out like, Hey, can I pick your brain?

Kind of thing. Uhhuh. And again, when we talk about that accessibility, I think social media. Creates this persona that we are accessible, that we're ready to answer questions, that we're creating content because we want to help people, and so people try to bypass the investment or the value. That you are offering into your content.

And so you connect and so I, in my mind I'm like, oh, great, like adding to the network and you know, we're, we're [00:16:00] gonna connect, be able to collaborate. And it was literally just this person like picking my brain, like, and then ended it with like, if you have any contacts, send them my way. I was like.

You thought you could ask me that in 30 minutes of 

Katrina Owens: talking to me? Oh my God. The audacity. 

Jazz: I was like, you know what? Okay. Lesson learned. And then I, as I've continued, and again, when we talk about growth and those discomfort levels that creep up when we grow, I, I continue to get those kinds of like emails or reach outs.

Like you. I actually, I was so proud of myself. I emailed someone and was like, sure, I'd be happy to let you know how I got into podcasting, what that looks like. Here's my fee silence. And I was like, you know what? That's okay. They don't recognize the value in that knowledge. They weren't looking to invest.

They were hoping for like a freebie. [00:17:00] That's the, when you recognize that your time is an investment, like all the knowledge that you've gained has been a personal investment and understanding the value in that, there is a, a necessary shift that has to happen to preserve your own creative orbit.

Katrina Owens: Yeah, and just like the fact that not everyone is gonna get it because not everyone's going to see. No one is ever gonna be able to see the vision that you have, but at the same time, no one knows what a le what someone's life looks like behind the scenes. What other responsibilities they might have.

I had a really interesting, thing happen to me recently where I hosted this amazing event, you know. Full sponsor lineup. Like I spent a ton of money on this event, like went out there, just grinded it out, put my financial energetic time risk all on the line and it was amazing. But I had a vendor come back to me after the event asking to use photos from the [00:18:00] event, and this was someone that I had paid full pop.

For their services. And I felt like, okay, I have just offered this content, this photography, this video to all of the attendees who paid for a ticket. Mm-hmm. I have offered it to my sponsors who a lot of sponsors paid a lot of money to be in the room and have access to some of these perks. But now someone who I literally paid was now asking for something else and I went back to them and said, I'm so sorry.

, Respect for my sponsors. I can only provide content like if there's a usage fee involved, which was a big step for me because people pleaser wanting to like uphold relationships. The whole thing was like you could just hand over the photos. Yeah, but I had to then like to bring it back to personal branding and the work that I do.

When I look at my personal brand, I've said this on my Instagram stories before I treat it like it's the next Coca-Cola. Like, I'm like, we're going big with [00:19:00] this thing. So if I was to just let someone have free reign over photos that I've provided, um, that also doesn't feel quite right to me because the end of the day.

They can use them however they want to. Mm-hmm. This person proceeded to then just screenshot things from my Instagram and then like had their own caption claiming certain things about their participation and involvement in the event that were. Untrue. That made it sound like it was more of a partnership than me just paying for services.

So at the end of the day, I was like, well, that's exactly why I was gonna charge a fee, because along with a fee comes a contract. And I think that's what most people aren't actually willing to put in place at this point. Because we don't see ourselves as like the big brand yet. We don't see ourselves as having to have stronger boundaries yet.

And then there comes a point where we're gonna say, well, I wish I did. So my new mantra is, okay, just do it now. Like if it feels like something [00:20:00] that needs to be put in place now, it does. And I think a lot of us, me included, to kind of ignore that nudge for longer than we should. 

Jazz: Oh, I mean, absolutely. We think, okay, well we're small right now.

Like we're in this space where we can say yes. Where it doesn't feel like a big deal. But if we're being so committed to the vision that we have, like when we're so. Locked in on what we're working towards. They, they recognize it's gonna be a big enough deal that they want to use it like they want, they wanna capitalize on it right now.

And so if they see it, then that, that means I get to shift focus too. And a lot of us are not ready. To be perceived in that light. I think that's a huge part of it too, is like, oh, she thinks she, you know, needs to set a contract in place. Like we can't just handshake on it anymore. Like, oh, I can't just direct contact her anymore.

It's like, no, you can't. If I am as committed to the [00:21:00] vision as I say that I am, I have to act like it. 

Katrina Owens: Mm-hmm. That's so true, honestly, and I think that's the, that's actually when it comes to like the fear of success, that becomes a piece of it too, because that's probably one of the pieces that makes us most uncomfortable because it means that we will disappoint someone at some point.

Like it really does, like this person that I wanted to, you know, have signed a contract, pay a fee. I don't think this person, cares to ever work with me again. Which I'm like, okay, well that's fine. Not my person. But I had to make it a me thing where I'm like, oh, well now I'm the one being difficult.

Mm-hmm. And I think that like for me, being a former corporate girly who was like, never be difficult, never be a problem. Now sometimes I'm difficult. Mm-hmm. Sometimes I'm a problem and I actually think that's okay because. At the end of the day, we [00:22:00] gotta put our own business first. That's how we're going to be able to grow it in a way that feels authentic to us and it's gonna cause us less problems in the future, but we have to just be comfortable with , not everyone's going to like it.

So that actually, I love how that comes full circle to like this bold. Perspective. Mm-hmm. Because I was like, yeah, I'm gonna show up boldly online in public. I've gotta maintain this same kind of bold stance behind the scenes too. And that means in private conversations also when I feel like someone's maybe infringing on, you know, a boundary or something that I wanna have in place.

So. It's crazy. 

Jazz: It is. It's a, it's amazing how we can so easily turn the needle inward. Like mm-hmm. I'm being difficult. I'm gonna become someone that's really hard to work with. No one's gonna wanna work with me. And it's like, actually I'm gonna attract the people that can commit to this, that are se like, that are serious.

'cause I'm serious. I'm investing my [00:23:00] time, energy, resources, and I want someone of mutual. Like seriousness, and I think that even rounds out when we think about like getting booked. I think sometimes we're very quick. To say yes to things and not recognizing like if we say yes to everything, we're not gonna be able to say yes to the things that are actually gonna support the direction we're trying to go in.

Katrina Owens: Yeah, so true. It's so funny that we're having this talk right now because I feel that 150% where I like got to a place where I'm like, okay, the things that I used to like so freely say yes to. Now we've gotta put some parameters in place, even for myself, where I was like, okay, Katrina, it's probably one networking event per week maximum.

So that means you've gotta decide which one is more worth your time, which one's going to have, you know, maybe a greater ROI Or even just Hey, which one are you gonna enjoy going to the most? And it means, not every speaking gig is gonna be the right fit anymore. , It means [00:24:00] asking for payment.

For certain things, and I see this with all of my clients too because we all reach this point and it usually comes a lot faster than we think it will. But what I say to my clients in particular is have like a year of yes first because we've gotta build up the experience. Yes, the network, the brand.

Do your year of. And then as soon as it starts to feel not fun anymore, that's when you know you've gotta now put some parameters in place. So I say year of yes, usually it's shorter than a year because, if you're going full blown into visibility, like getting booked on different things, like you're going to get overwhelmed very quickly.

So it's okay as soon as it starts to not feel fun, as soon as it starts to feel like a chore. 'cause visibility should feel fun. Fun. Now you know that it's time to like raise the bar on what kind of opportunities feel, aligned for you. Like the example for me is I only actually go on podcasts when people invite me on them.

[00:25:00] Now I don't like spend time pitching. Yeah, I know because I used to burn myself out pitching a podcast, booking them all. And then I would feel like I was just regurgitating the same conversation every time. So now I'm like, okay, I only go on a podcast when someone invites me, which is less often than you think.

But then that way I feel like it's more aligned. 'cause typically that person, like you and I connected whenever we did exchange and voice notes, it feels like there's a, an actual relationship there. Mm-hmm. Whereas for so long, I got to a point where I would like. Go on a podcast and have no existing relationship with that host, and it would feel like work.

Mm-hmm. Whereas like, I was so excited to record with you today. 'cause I'm like, ah, yes. Like this just feels fun instead of a chore. But we've gotta understand what our own process looks like when it comes to these things. 

Jazz: My gosh. Are you into human design? I am, yeah. What's your, what's your, um. [00:26:00] I'm 

Katrina Owens: a generator and then I can never remember like the number, the actual like, okay, yeah, yeah, 

Jazz: that's okay.

I'm a generator too. And I asked that because I actually sent my friend a couple weeks ago, I told her I'm only going to start accepting. Podcast pitches that I send out, that I ask the guest to be on versus someone asking me to be on the show. Because a lot of times it's someone, they either just found me through a mutual, or they read the title of the name and read a couple of the episodes and were like, yes, we're aligned.

I might not have that 100% investment in that person, and so sometimes that episode or that recording will come up and I'm like. I'm not feeling as excited as I would feel if I had pitched that person, if I knew I had already taken the time and energy to really check out their socials, check out their energy and see if they were a fit.[00:27:00]

And so this is so interesting and very affirming and the direction that I was, I was leaning to. And yeah, we can that year of Yes. Remind me when I was first building out my podcast, I use threads. I mean, we love threads. I praise the Lord for threads and I posted, Hey, I am looking for guests. If you wanna come on, come on.

The floodgates opened. Oh yeah. And everybody wanted to be on a podcast, uh, that was sustainable for a month. And, but like you said, part of visibility is just casting a wide net, putting yourself out there and then you get to start reeling it in and actually being like, okay, you know what did it. Now people are starting to get a sense of things like, okay, we're starting to get some motion, and you get to start that exclusivity.

And again, I say that word, I'm like, that's like creeping up on my own, like fear of success part, [00:28:00] but. Not, you cannot be available to everything and everyone, if you want to see like a clear ROI or go in the direction that you, you envision for yourself. 

Katrina Owens: Yeah, it's so true. And I think especially when it comes to all of your own assets, like it comes to your podcast or like if you host events, it's like those are representations of you at the end of the day.

So like if you have a guest on there that doesn't feel aligned to that and you don't vibe with like your audience can tell. And I feel the same way about events because you know, I just hosted my first like really big event that had like. A speaker lineup that wasn't just me and I handpicked each of those speakers because I could tell a very specific story about each one.

And it was really important to me that I had this connection to each one so I could link everything together and be able to like really like not give some prescripted introduction, but I could actually explain to the audience why each of those speakers were [00:29:00] there. And I actually think that's really interesting when I come across.

A lot of people who, host events and maybe they have like speaker applications or podcasts that yes. Cast a wide net. And I'm just like, to me, and I think this actually probably says so much about how I treat public relations. It's all relationship building. Like I have to have this preexisting relationship with someone to be able to feel like I can show up.

Authentically like myself and to actually like integrate them mm-hmm. Into it. Like a really great example of this is I'm currently working with an event on like some sponsorship and it includes a bunch of different touch points and you know, different micro events, all things. It's a big plan. And it was really important to me that there was this common thread that wove through each and every, every thing that we did together, because I knew that if I just treated it like a one-off sponsorship, that it was gonna feel disjointed and fake.

And I [00:30:00] think even when I look at like influencers now too, who have like all these different brand partnerships, you can tell when it just feels like an advertisement. But if a brand is willing to have like a bigger integration into someone's business, like I have some brand partners where it's like now I integrate them into so many touch points, it becomes part of my story.

Mm-hmm. Then the audience is just like, okay, yes, like this feels natural, organic, like part of the story, but we've gotta be able to discern. If something actually fits into our personal brand, and if it doesn't, because if it doesn't, the audience is gonna tell 

Jazz: they're gonna call it out or they're going to move on.

Yeah. It sounds really moving in the event space. Mm-hmm. Planning. I am curious, like we're heading into 2026, which is crazy, like we are two months away. , What are you imagining for yourself in the next year? [00:31:00]

Katrina Owens: Oh my God, so much like, so much, so important to know about me. 12 months ago, I like was going to quit being a business owner.

I had an agency, like a very traditional marketing and PR agency, and. I just didn't like running it. And I was like, why is this so hard? Why is this not fun? I was miserable. I was depressed. I was like thinking about getting a job as like a bartender. 'cause I'm like, that would probably be more fun and maybe more lucrative at this point.

And. I didn't do any of that. I just transitioned my business to be, personal branding and public relations coaching, which is the one thing that I really feel passionate about. Transitioned my business into being a full-time coach. And so I've been doing that now for 12 months, which is crazy.

But what's been very cool is in really leaning into the things that light me up and I'm passionate about. It's actually helped me build [00:32:00] a bigger personal brand. This is something that I think is so cool is when we like really find like our thing, like what's the thing that we're known for as a personal brand?

It actually opens up all these different revenue streams that we didn't know existed. So in the last 12 months, I've been able to speak at so many events, like across the continent. But I've also had brand partnerships with some pretty significant. Brands. I have run my own events, like I've done so much in a short amount of time, but also things that don't necessarily make sense for a brand of my size at this point, because I don't have hundreds of thousands of followers.

I have like almost 3000 followers on Instagram, but it is the most engaged 3000 people you've ever seen in your life. 'cause they buy from me so. I'm like, okay, how do I, 'cause I felt like I had just kind of blown the roof off of 2025. So I'm like, how do I top that? Which is a scary place because I asked myself that question a year [00:33:00] ago and I ended up not topping it.

I ended up like holding onto everything so tight. The fear of success that I. I almost lost everything. But this year, so I'm writing a book that's basically all about how I built this personal brand very quickly and in a way that's become so profitable. So that will be coming out.

Let's just put it out there. 'cause I gotta hold myself to deadlines by October, 2026. So that's like my big shiny thing that I'm working towards. So I'm the PR girl, so everything's gotta kind of link to that. So that's the big thing. And then in between all of that, and I wanna host larger events for myself.

Bring some more branch partners into the, the whole thing. And then the other thing is not really related to business at all, but like probably is down the road I'm taking singing lessons

and, okay. , Let's just like be so real for a second. [00:34:00] I, I'm not a singer. , It has been like a full, like, it has been an exercise and fully dropping the ego, like literally putting it on the floor because to sing is such a vulnerable thing, especially in front of someone. Oh my God, my poor coach.

Like, bless him. The first three lessons I like was like, we're not singing today. Like I,

but now we're finally through it. So my goal is to eventually be able to like sing in public because when I have a singing voice and when I'm like good at singing, I just know I'm gonna be so annoying. I'm gonna be the girl that sings all the time. But we might as well like put it into the brand somehow.

So that's like the big thing that I'm working on. I'm 

Jazz: upset. I mean, you have to have a side quest. 

Katrina Owens: Yes, absolutely. 

Jazz: Part of brand building is a side quest. Exactly, 

Katrina Owens: and I'm, you know what? I learned to play golf last year. , So I am like [00:35:00] pretty good at golf now. And so I kind of like went through that process and was like, okay, that was great for confidence building.

Great for the brand in different ways. I mean, I got, I ended up running like women's golf events that ended up. Seeing like tons of participants were a big hit. So I'm like, okay, it's time for a new challenge. Like, we're now good at golf. So like, what else can I like get good at 

Jazz: You are, we're like connected because you're literally speaking to so many things that I have said in the last month.

A my escape job is also bartending. Like when I'm ready to like say, screw it all, I'm like, okay, I'm, where am I gonna go? Bartend? I'm headed to the beach. Live my life over there. I literally said to somebody about golf, I was like, well, all the decisions are made on the golf course, so I need to learn how to play golf.

Yeah. So we're just like really here and I love it, and I'm so excited to see how your journey continues to unfold. And [00:36:00] what is next for you? Where can people find you if they're interested in following the journey or looking to work with you in some capacity? 

Katrina Owens: Yeah, so the easiest place to reach me is on Instagram at Katrina Owens pr.

My podcast is at game Get Fame Ready on Instagram. Those are the two places where it's easiest to learn about me , and what I do. And yeah, eventually I'll post singing content eventually. So people are interested in that. They can stay tuned. 

Jazz: Thank you so much for joining me today. I have really enjoyed this conversation.