The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
The Calm Creative: Zentangle and Gifting with Sheila Murray
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In this joyful episode, Eve chats with Sheila Murray, a Zentangle expert with a love for creating and gifting her own unique artwork.
In this episode you'll hear
- What Zentangle is and why it's such a calming, accessible art form
- How Sheila turns her tangles into gifts for friends and family
- The joy of slowing down and creating gifts with intention
- How a make-do-and-mend mindset isn't just about saving money, it naturally leads to a greener, more mindful way of gifting, long before "sustainability" became a buzzword.
Connect with Sheila
Website: thecalmcreative.co.uk
Instagram: thecalmcreativeuk
Facebook: thecalmcreativeuk
The WI
Sheila and Eve met at a Women's Institute (WI) in Gloucestershire, one of many wonderful groups Eve has worked with. If you run a WI, craft group, or similar and would like Eve to speak or run a greener giftwrapping workshop for your members get in touch at eve@giftwrappedbyeve.com
Love the topic of this episode?
You'll also enjoy Episode 11: Using Calligraphy to Elevate Your Gifts, with Natalie Winder another conversation about slowing down and adding a personal, handmade touch to the way we give.
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business