
From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
Latest Episodes
Using Psychology to Write SEO-Friendly Content – Understanding User Behavior
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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online

The Power of a Helping Professional Story- Why Clients Connect With You

What a Zero-Click Strategy is and How It Helps Your SEO
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From Burn out to Balance- Finding Sustainability in Business
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