From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
Episodes
21 episodes
Connection Over Clicks: Inside Our Team Retreat
On this special episode of From Keywords to Connections, we’re stepping away from screens and into real life.Our fully remote team came together in person for a week of connection, collaboration, and intentional time together—an...
Playing the Long Game: Why Real SEO Success Takes Strategy, Patience, and Purpose
Local SEO & Website Design: Building Connection and Confidence Online
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Gratitude, Empathy & Leadership in Polarized Times: A Thanksgiving Reflection
What does it look like to lead with gratitude and empathy when the world feels tense, divided, or emotionally heavy?In this Thanksgiving reflection episode of From Keywords to Connections, Mary and Winnie explore how leaders can...
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HerAIgency: Making AI Human — Empowering Women to Work Smarter, Not Harder
In this empowering episode of From Keywords to Connections, Mary and Winnie sit down with Jenna Nelson, founder of HerAIgency, an AI consultancy dedicated to helping women-led ...
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Beyond “Near Me”: How Local SEO Helps Clients Find You
In this episode of From Keywords to Connections, Winnie and Mary sit down with Sterling, Simplified’s Technical SEO Guru, to demystify Local SEO and why it’s a game-changer for private practices and small businesses.We br...
GEO Is Not Replacing SEO
Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it.They’ll demystify w...
How to Ethically Use Google Analytics 4 on Your Website
Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals ...
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The SEO-Social Media Connection: What Helping Professionals Need to Know
Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you?In this episode of From Keywords to Connections, Mary...
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SEO-Driven Website Redesigns: What to Know Before You Rebuild
Don’t Let Your Website Glow-Up Tank Your Google RankingsThinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your on...
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Can You Lead a Business and Still Have a Life?
In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, t...
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Using Psychology to Write SEO-Friendly Content – Understanding User Behavior
SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attrac...
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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online
🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values OnlineIn this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their in...
The Power of a Helping Professional Story- Why Clients Connect With You
🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOUIn today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a b...
What a Zero-Click Strategy is and How It Helps Your SEO
Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website.What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer...
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From Burn out to Balance- Finding Sustainability in Business
Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from eve...
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Are Paid Ad's or SEO Better for Helping Professionals?
Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or....
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Why We Are Passionate About Guiding Helping Professionals to Success
This episode is personal—and powerful.At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need...
Why Some Websites Rank and Other Don't
Ever wonder why some private practice websites show up at the top of Google—and others don’t even make it to page one? In this episode, we’re demystifying what it really takes to rank online.Whether you're a therapist, coach, or o...
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SEO is About People, Not Just Algorithms
🎙️ Episode 2 – SEO is About People, Not Just Algorithms From Keywords to Connections: A Podcast by Simplified SEO ConsultingSearch engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s abo...
