From Keywords to Connections

🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

Contributors

Host

Mary Walker

Hi, I’m Mary Walker—a passionate professional, proud mom of five amazing kids (ages 22, 18, 17, 15, and 13), and someone who believes in living a life filled with learning, creativity, and connection.

I hold Master’s degrees in both Digital Marketing and Psychology, blending strategy with a deep understanding of human behavior. This unique combination not only drives my work as the owner of Simplified SEO Consulting, but also helps me connect with people on a personal level—whether they’re clients, family, or friends.

At my core, I believe in finding balance, building meaningful connections, and continuing to grow—both personally and professionally. Thanks for stopping by and learning a little about me!

Co-host

Winnie Youger-Rash

Winnie has a degree in Psychology and Business Administration from the Westminster College- Fulton, MO. Previously, her passion for helping others has led to her work in Emergency Dispatching. She is excited to bring that drive and passion to the Simplified Team and continue helping others in the mental health field.

At Simplified, Winnie enjoys knowing that she is helping clients reach a therapist who can cater to their specific needs and vice versa. Her goal as an SEO Specialist is to help spread awareness for mental health by connecting practices to their ideal clients.

Winnie likes to spend her spare time with her husband and two dogs, Kent (a Boxer Pitbull mix) and Gadot (Newfoundland). Whenever possible she loves to travel, striving to explore and see as many countries and states as possible. She plans to take many more trips with her husband in the future.

Producer

Rashonal Designs LLC

Rashonal Designs: Empowering Small Businesses in the Digital World

In today’s digital age, having a strong online presence is essential, especially for small businesses trying to grow, connect, and compete. At Rashonal Designs, we’re passionate about helping small businesses carve out their space online with smart, creative, and affordable design solutions.

Founded in 2024, Rashonal Designs was built on the belief that every small business deserves high-quality design, no matter their size or budget. We know the dedication and heart behind every small business, because we’re one too. That’s why we’re here to make the process of building your online presence simple, collaborative, and effective.

What We Do

We're more than just a design company—we're your creative partner. Our services are designed to support you from the start and scale with you as you grow.

https://www.rashonaldesigns.com/

Guests

Guest

Sterling Humburg-Cage

Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.

Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as an SEO specialist helping to improve both on-page and off-page elements to help clients thrive. His technical expertise also allows him to find solutions in a quick, efficient manner. In his free time, Sterling enjoys gaming, reading, traveling, and spending time with family.

Guest appearance on:

Beyond “Near Me”: How Local SEO Helps Clients Find You