From Keywords to Connections

🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

Co-host

Winnie Youger-Rash

Winnie has a degree in Psychology and Business Administration from the Westminster College- Fulton, MO. Previously, her passion for helping others has led to her work in Emergency Dispatching. She is excited to bring that drive and passion to the Simplified Team and continue helping others in the mental health field.

At Simplified, Winnie enjoys knowing that she is helping clients reach a therapist who can cater to their specific needs and vice versa. Her goal as an SEO Specialist is to help spread awareness for mental health by connecting practices to their ideal clients.

Winnie likes to spend her spare time with her husband and two dogs, Kent (a Boxer Pitbull mix) and Gadot (Newfoundland). Whenever possible she loves to travel, striving to explore and see as many countries and states as possible. She plans to take many more trips with her husband in the future.